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Email examplesBrandsKotnProduct launch

Kotn merino cardigan product launch email

Introduces the Mona Merino Cardigan with details about its wool, construction, and styling. Links readers to the cardigan and the wider merino collection.

Kotn

Oct 8, 2026

The Mona Merino Cardigan

100% extrafine merino wool.

Why it works

  • Lead with specific material and design details so readers quickly understand what distinguishes the item.
  • Offer a direct path to the featured product, followed by a broader collection link for readers who want to explore further.

How it is built

  1. Category navigation
  2. Product description
  3. Cardigan call to action
  4. Collection call to action
  5. Email footer
Email copy

Women Men Home     A classic cardigan, spun in Italy from 100% extrafine merino wool with a v-neckline and adjustable side buttons. Wear it straight for a relaxed drape or crossed over, cinched closer to the body. Amrit wears the Mona Merino Cardigan in Charcoal Melange and Tawny Port.   The Mona Merino Cardigan     The Merino Collection   Instagram Visit Us IRL Manage Preferences Unsubscribe Send Feedback You're receiving this email because you signed up to receive marketing emails on our website, or through a social media promotion. Our mailing address is 300–379 Adelaide St. W, Toronto, ON, Canada, M5V 1S5

Brand
Kotn
Industry
Ecommerce · Apparel and home goods
Type
Promotional
Email
Product launch
Sent
Oct 8, 2026
Sent at
Thu, 9:21 PM UTC
From
Kotn <hello@kotn.com>
Sent with
SendGrid
All product launch email examples

Breakdown

Main button
“The Mona Merino Cardigan”
Calls to action
2 buttons, 13 links
Length
99 words · Under a minute
Images
4
Layout
Single column · Visual
Voice
Informative
Language
English
Fonts
Helvetica Neue, SohneBuch, SohneLeicht
Dark mode
No custom styles

Colors

  • #ffffff
  • #b3b3b3
  • #343332
Light emails

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