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Email examplesBrandsJohnlewisSale / discount

John Lewis sale email

Promotes limited-time savings on selected Home, Nursery and Toys items. It also links to a Halloween decorating guide for seasonal inspiration.

Johnlewis

Day 19 after signup

Get 20% off selected Home

Plus, 20% off selected Nursery and 25% off selected Toys

Why it works

  • Lead with the main discount and name the product categories so the offer is easy to understand.
  • Pair the promotion with relevant seasonal editorial content to give readers another useful way to engage.
  • Keep shopping links close to the offer and guide so readers can move directly from inspiration to browsing.

How it is built

  1. Category navigation
  2. Seasonal offer introduction
  3. Offer shopping button
  4. Halloween styling feature
  5. Category navigation and footer
Email copy

Home & Garden Electricals Women Men Give your space a new‑season refresh with 20% off selected Home. Plus, more savings on Nursery and Toys, available for a limited time only. Shop all offers How to style your home for Halloween Take inspiration from our latest collection and set up the scene to celebrate spooky season. Read our decorating guide Shop now Home & Garden Furniture & Lights Electricals Women Men Sale © John Lewis Plc 2026. Prices and customer ratings are accurate at the time of sending only and prices and ratings are subject to change without prior notification. Please see johnlewis.com for up-to-date pricing. Products subject to availability, while stocks last. Images are representative only. Errors and omissions excluded. The registered company address of John Lewis Plc is 1 Drummond Gate, London, SW1V 2QQ. Registered in England. Company registration no: 233462. | VAT no: GB232457280. Unsubscribe Privacy Notice View email online

Brand
Johnlewis
Industry
Ecommerce · Department store
Type
Promotional
Email
Sale / discount
Sent
Day 19 after signup
Sent at
Tue, 12:14 PM UTC
From
John Lewis & Partners <johnlewis@eml.johnlewis.com>
All sale / discount email examples

Breakdown

Main button
“Shop all offers”
Calls to action
7 buttons, 36 links
Length
149 words · Under a minute
Images
9
Layout
Multi-column · Visual
Voice
Informative
Language
British English
Fonts
Gill Sans, Arial, Gill Sans Nova for JL
Dark mode
No custom styles

Colors

  • #102b2b
  • #d8d8d8
  • #000000
  • #f3f3f3
Dark emails

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