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Email examplesBrandsJo MaloneSale / discount

Jo Malone London small-format fragrance promotion

Showcases smaller colognes, candles, and bath and body products as an easy way to explore fragrances. Includes a first-order discount and shopping links for each product category.

Jo Malone

Oct 2, 2026

Build up to bigger scents with Little Luxuries

Pocket-sized and perfect to trial.

Why it works

  • Frame smaller products as a low-commitment way to explore a broader fragrance range, giving the collection a clear use case.
  • Organize the email into distinct product categories, each with a short benefit-focused description and its own shopping action.

How it is built

  1. Product navigation
  2. First-order offer
  3. Small-format product introduction
  4. Discovery collection feature
  5. Travel candle feature
  6. Bath and body feature
  7. Stylist consultation call to action
Email copy

Cologne Home Bath & Body Men's Edit Gifts Enjoy 10% off your first order with code WELCOME10. The Best Things… A series of our favourite colognes, candles and bath & body treats in smaller sizes, Little Luxuries offer the option to test out new fragrances, enjoying them at home and on the go. Shop Little Luxuries Spend Time With Scent Our Discovery Collections, featuring a selection of 9ml scents, are designed to allow you to play, explore and find your next favourite. Purchase a 9ml cologne or Cologne Discovery Collection and receive the cost off your next 100ml cologne purchase.* Shop Discovery Collections Try These On For Size Looking for a luxurious mood-setting candle, but not sure which fragrance you like best? Accompanied by our Travel Candles, go on a journey of discovery. Shop Travel Candles Bathe In Luxury Whether an impromptu gift, or a miniature travel companion for yourself, encourage a little relaxation with bath & body treats in smaller sizes. Shop Bath & Body We’re At Your Service Feeling a little too spoilt for choice? Join us in-store and let our Stylists help you find the notes you love the most. Book A Consultation © Jo Malone London 2026 FAQs | Unsubscribe | Privacy Policy *Offer is available only for U.S. residents subscribed to receive Jo Malone London emails who purchase a 9ml Cologne or Cologne Discovery Set at JoMalone.com. Email address provided at checkout must match the email address used to purchase. Offer code is non-transferable and can be used one time only per person or email address. Minimum purchase amount does not include the purchase of eGift cards, Gift Cards, gift subscriptions, shipping and handling, sales tax, engraving fees, gift wrap fees, items noted as ineligible, or items that are not in stock at the time of purchase. Cannot be applied to employee orders, previously placed orders, or orders placed after the close of the offer. Limit one promotional code per order; samples may not be combined. All orders are subject to authorization. Only authorized purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offer and to modify or cancel this promotion due to system error or unforeseen problems. Offer is subject to change without notice. Other restrictions may apply. *Offer ends at 11:59 a.m. EST on 12/31/2026. Offer is only applicable to first-time subscribers to email updates on jomalone.com with an email address that has not been previously associated with a purchase on jomalone.com. Enter offer code WELCOME10 at checkout to receive 10% off your one-time purchase totaling $100 or more and complimentary standard shipping. Offer only valid for US residents 18 years or older. Cannot be combined with any other offer. Offer is not applicable to and applicable purchase amount does not include the purchase of gift sets; eGift cards; gift subscriptions, sales tax; shipping and handling; engraving fees, items noted as not eligible; items that are not in stock at the time of purchase; pending purchases or purchases made prior to the start of the offer or after the offer ends. Limit of one offer code per order person and per order. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offer and to modify or cancel this promotion due to system error or unforeseen problems. We reserve the right to substitute any free item offered with an item of equal or greater value. Offer is subject to change without notice. Other restrictions may apply. Jo Malone London Online (A Division of Jo Malone London), 767 Fifth Avenue, New York, NY 10153

Brand
Jo Malone
Industry
Ecommerce · Fragrance and beauty
Type
Promotional
Email
Sale / discount
Sent
Oct 2, 2026
Sent at
Fri, 4:17 AM UTC
From
Jo Malone London <jomalone@em.jomalone.com>
Discount code
All sale / discount email examples

Breakdown

Main button
“Shop Little Luxuries”
Calls to action
5 buttons, 26 links
Length
628 words · 3 min read
Images
7, incl. a GIF
Layout
Single column · Balanced
Voice
Inspirational
Language
English
Fonts
Malone Serif, Lars Malone Pro, Times New Roman
Dark mode
Custom dark styles

Colors

  • #fcf9ee
  • #1c1c1c
Light emails

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