Day 0
Day 2
Sequence · 2 emails over 2 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 2 emails over 2 days
How often, when and how iRobot emails its subscribers, measured from every email we received.
Every email iRobot sent in its first month, grouped by the day it arrived.
Day 1
First email
Day 3
2 days later
Day 5
2 days later
Day 8
3 days later
Day 10
2 days later
Day 12
2 days later
Day 15
3 days later
Day 17
2 days later
Day 19
2 days later
Day 20
Day 22
2 days later
Every subject line and preview text, in the order they arrived.
We captured 16 emails from iRobot after signing up, mostly sale / discount, welcome and seasonal campaign emails. They form 1 automated sequence you can follow day by day.
Its typical email arrived 12 days after signup, its designs lean green and blue and 75% of its emails use product grid.
Its subject lines run about 43 characters.