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Email examplesBrandsiRobotProduct launch

iRobot new Roomba lineup email

iRobot introduces its newest Roomba robots, highlighting their cleaning technologies and features. The email presents two models and guides readers to compare options or find a robot suited to their home.

iRobot

Day 20 after signup

We think there's a Roomba® robot you'll love

Take a look at what's new and find your match.

Why it works

  • Open with a clear product-focused headline, then connect the new lineup to everyday customer needs.
  • Give each featured model a concise benefit-led description before offering a comparison tool.
  • End with a needs-based selection CTA so readers can find a product that fits their home.

How it is built

  1. Product-focused headline
  2. Lineup introduction
  3. Innovation overview
  4. Featured model cards
  5. Model comparison CTA
  6. Home needs CTA
  7. Support and footer
Email copy

We think there’s a Roomba® robot you’ll love Whether you're dealing with pet hair, everyday messes, or busy schedules, our newest lineup offers more ways to enjoy a cleaner home with less effort. Explore the new line-up Innovation that keeps getting smarter The latest Roomba® robots are built with advanced navigation, intelligent cleaning technology, and features designed to make home cleaning more effortless than ever. new Heated mist. Biggest roller. Deepest clean. Roomba® Max 875 Combo Robot + AutoWash™ Dock With SealForce™ Vacuum Technology, Ultrasonic ThermaMist™, and 5x more suction power*. new Pre-Treat. Scrub. Clean. Roomba® Plus 678 Combo Robot + AutoWash™ Dock With SprayForce AI, SealForce™ Vacuum Technology, 4x more suction power**, and heated mopping. Compare models Find the right robot for your home Whether you’re dealing with pets, kids, hardwood floors, carpets, or everything in between, there’s a Roomba® robot designed for your needs. Find your match Follow us Need help? Contact us Manage your iRobot Customer Care profile: Create an account | Log in You have received this email because you have indicated that you are interested in receiving periodic emails from iRobot. View our privacy policy, manage your email preferences or unsubscribe. * Compared to Roomba® Plus 505 Combo Robot ** Compared to Roomba® Plus 505 Combo Robot © 2026 iRobot Corporation iRobot®, Roomba®, Roomba Combo®, Braava®, Braava jet®, and Clean Base® are registered trademarks of iRobot Corporation. All rights reserved. iRobot, 8 Crosby Drive, Bedford, MA 01730 US

Brand
iRobot
Industry
Ecommerce · Home robotics
Type
Promotional
Email
Product launch
Sent
Day 20 after signup
Sent at
Fri, 9:11 PM UTC
From
iRobot <marketing@email.irobot.com>
Product grid
All product launch email examples

Breakdown

Main button
“Explore the new line-up”
Calls to action
4 buttons, 16 links
Length
237 words · 1 min read
Images
4
Layout
Single column · Balanced
Voice
Informative
Language
English
Fonts
Harmonia Sans, Arial, Harmonia Sans Pro
Dark mode
Custom dark styles

Colors

  • #00a77a
  • #f5f0ed
  • #6cb86a
  • #518a70
  • #000000
Green emailsLight emails

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