Intelligems BFCM newsletter

Hey [First name] 👋 This issue is about one change worth making before BFCM hits: smarter upsells. In the last 7 days, 1,990 tests were launched. Were you one of them? Let's jump in ⬇️ 🤖 New: Product Recommendation Rules Product Recommendation Rules is a new way to show the best product recommendations at every step of the funnel. Tell Atlas what products you want to show, or start from a template, and it builds the rule for you. For example: “recommend the cheapest items that get a cart to free shipping in my cart upsells.” Assign the rule to your product page, cart, checkout, or post-purchase upsells, and test it against what you run today. Available now on Smart Merchandising, Smart Checkout & Post-Purchase, and Unlimited plans. When was the last time you updated your product recommendations? Build your first rule → 🛒 Rule Ideas for Your Black Friday Carts Not sure what to build first? Try a rule like “Show accessories that go with the tote.” A shopper with a tote in the cart sees a pouch, a strap, and a luggage tag. This blog has ten more, including closing the free shipping gap and skipping sold-out sizes, with sample prompts you can adapt. See all 11 BFCM rules → 🎙️ Live Q&A: Optimizing for a Profitable BFCM Mike De Lia from Grüns and Nick Tefft from Abbott Lyon are answering your Black Friday questions live. Bring an offer, a site experience, or an app you're weighing. Registrants get the replay if you can't make it. When was the last time you stress-tested your BFCM offer? Register for Nov 4 at 2pm ET → 📚 IntelliJAMS EP 078 – Is That Shopify App Worth It? Alex and Nick from Abbott Lyon get ahead of the post-BFCM question every ecom team asks: which tools are we keeping? Nick's answer: stop going on vibes and test them. Key takeaways: Not sure an app is earning its spot? Hide what it adds to your site, like a popup or banner, for some visitors and compare revenue Test the apps that change how your site looks first. Upsell apps show their own impact in attachment rate, so they need it less Before BFCM, review your past tests. A loser overall may have won with new customers, so price it down if you’re acquiring If your app bill keeps growing and you can't say which tools pay for themselves, start here. Watch now → 💙 Blue Bars of the Week Did it even happen if you didn't share the bars? We don't think so. This week: Oliver Kenyon moved a guarantee from the footer to the Add to Cart button and shared the result 👇 Takeaway: Risk reversal belongs next to the button, not in the footer. Check where your guarantee, returns policy, or free shipping promise lives today, because it may be buried. Where is your best promise hiding? Go run a test → Have a test you're proud of? Tag us and show off the Blue Bars. Win or lose, we want to see them, and we'll feature our favorites here, on social, and on the pod. 🗓️ Don't Miss It October 29th - Get your checkout BFCM-ready in under an hour. Build checkout blocks live and see how Atlas builds one from a prompt. Register → November 4th - BFCM Q&A with Grüns and Abbott Lyon at 2pm ET. Register → November 10th - Make every gift order bigger with Post-Purchase Upsells. Launch a draft live and learn what's still safe to test before code freeze. Register → Planning your whole BFCM? See the BFCM hub → 🥖 Star Baker This week's Star Baker is Mike Perdue, who skipped the grocery store and went foraging. Want to be featured? Reply with a photo of the last masterpiece you baked. Go find some extra profit today! ✌️❤️ -Team Intelligems ❤️ Have you reviewed us? Post a Shopify App store review. Click here - thank you! Intelligems, 15 Maiden Lane, Suite 900, New York, New York 10023, USA Manage preferences