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Email examplesBrandsHarperCollins UKSale / discount

HarperCollins UK limited-time sale email

HarperCollins UK promotes a sitewide discount for the first 500 customers, available for one day. It creates urgency with a limited-quantity offer and directs readers to shop.

HarperCollins UK

Day 21 after signup

500 orders. 50% off. Go! 🚨

Today only! Shop now before the offer runs out.

Why it works

  • Pairing a customer limit with a same-day deadline makes the offer’s urgency immediately clear.
  • Explain the discount and how to redeem it before the main shopping call to action.

How it is built

  1. Offer headline
  2. Limited quantity details
  3. Deadline and redemption
  4. Store call to action
  5. Genre browsing
  6. Legal footer
Email copy

View in Browser , it's your chance to save BIG. We're giving the first 500 customers 50% OFF β€” but once those spots are gone, they're gone. Offer valid for today only. Use code FIRST500 at checkout to redeem. Don't wait around. Get in early, grab your favourites and enjoy half price while you can. Ready? Let's go. GO TO STORE *Sitewide discount does not apply to The Lord of the Rings Signed Limited Edition (ISBN: 9780008700218). Prices shown or discussed are for the UK only and might change depending on the retailer. β€Š BROWSE BY GENRE β€Š GET 50% OFF GET 50% OFF GET 50% OFF GET 50% OFF GET 50% OFF GET 50% OFF GET 50% OFF GET 50% OFF HarperCollins Publishers Ltd, registered in Scotland, Company No. 27389. Registered address: 1 Robroyston Gate, Robroyston, Glasgow, Scotland, G33 1JN All rights reserved | Privacy Policy To unsubscribe, please click here Prefer to snooze us for 30 days instead? Click here

Brand
HarperCollins UK
Industry
Ecommerce Β· Books and publishing
Type
Promotional
Email
Sale / discount
Sent
Day 21 after signup
Sent at
Fri, 8:00 AM UTC
From
HarperCollins Books <news@e.harpercollins.co.uk>
Discount codeCountdown
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 28 links
Length
157 words Β· Under a minute
Images
10
Layout
Multi-column Β· Visual
Voice
Urgent
Language
English
Fonts
Lato, Tahoma, Arial
Dark mode
No custom styles

Colors

  • #0068a5
  • #ffffff
  • #ef3825
  • #d1262f
  • #555555
Red emailsBlue emailsLight emails

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