Not On The High Street
Day 8 after signup
Half-price membership ends at midnight ⏰
Plus, Members’ Week starts tomorrow!
Why it works
- Lead with the deadline so readers immediately understand why the offer is time-sensitive.
- Explain the ongoing membership benefit before presenting the discount code and action.
- Keep the email focused on one offer and one prominent call to action.
How it is built
- Logo and navigation
- Deadline-led offer
- Membership benefits
- Discount code
- Primary button
- Deadline and terms
Email copy
View online BIRTHDAYS CHRISTMAS OFFERS Time is running out. Today is your last chance to get your NOTHS & More membership for half price. Join before midnight to unlock 10% off every single order for a whole year and enjoy all the benefits of Members’ Week, starting tomorrow. USE CODE: N&M50 Get half-price before midnight Ends midnight on 04/10/26. Ts&Cs apply. Get 10% off these with NOTHS & More Unsubscribe | Update Your Preferences | Manage Frequency | Privacy Policy Add us to your address book or ‘safe senders’ list and you’ll never miss a thing. Notonthehighstreet Enterprises Limited, Ground Floor, Templeback, 10 Temple Back, Bristol, BS1 6FL