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Email examplesBrandsHarney & SonsSeasonal campaign

Harney & Sons fall tea sale email

A fall-themed campaign offers 20% off qualifying orders for a limited time. It pairs a warm seasonal note with tea suggestions for morning, afternoon, and evening.

Harney & Sons

Day 22 after signup

Friend, shop 20% OFF Orders $30+ and see what we’re brewing this fall.

Cooler days, earlier nights, and plenty of reasons to put the kettle on.

Why it works

  • Tie the offer to a specific seasonal mood so the promotion feels relevant to the moment.
  • Place the discount and its deadline near the top, then give readers a clear shopping action.
  • Organize product suggestions around everyday occasions to help readers find a fitting option.

How it is built

  1. Seasonal headline
  2. Discount and deadline
  3. Personal seasonal note
  4. Primary shopping button
  5. Tea suggestions by occasion
  6. Sale terms and footer
Email copy

20% OFF Orders $30+ Ends: Brew Something Warm Friend, the afternoons are getting shorter. Make them count. Save 20% on Orders $30+ with Code OCT26 "Fall has a way of pulling everyone indoors a little earlier, and we think that's a good thing. A pot of something warm, a window, twenty quiet minutes. We've gathered the teas that suit this time of year, from a brisk first cup to a caffeine-free one after dark." —Mike SHOP WITH 20% OFF Sale begins 10/23 and ends 10/26 at midnight. For Mornings that Start before the Sun Does The Morning Cup Darker mornings call for a cup with backbone. These are the ones we reach for when the coffee maker isn't an option and the alarm came too early. The Best Hour of a Fall Day The Afternoon Pause Around three o'clock, the light turns gold and the house goes quiet. This is the cup the season was made for. When It's Dark Before Dinner The Evening Cup Evenings arrive early now, and they last. These blends are caffeine-free, so you can enjoy a warm cup without it keeping you up. View in your browser. Savings valid only on the harney .com website while supplies last until October 26, 2026 at 11:59 p.m. PDT. Discount valid on a single order to a single address. Savings may not be applied to prior purchases. No substitutions. Bundles and Trios are not included in discount promotions. Items marked down in the sale collection are final sale and not eligible for returns, refunds, or exchanges. Coupons exclude gift cards unless otherwise noted. Coupon codes cannot be combined. Copyright © 2026 Harney & Sons Fine Teas, all rights reserved. We send special offers & news to valued customers who have opted in at www.harney.com. Harney & Sons Fine Teas 5723 Route 22 Millerton, NY 12546 Manage Preferences| Unsubscribe

Brand
Harney & Sons
Industry
Ecommerce · Tea
Type
Promotional
Email
Seasonal campaign
Sent
Day 22 after signup
Sent at
Mon, 1:31 PM UTC
From
Harney & Sons Fine Teas <email@harney.com>
Sent with
SendGrid
Discount codeCountdownFounder voice
All seasonal campaign email examples

Breakdown

Main button
“SHOP WITH 20% OFF”
Calls to action
1 button, 19 links
Length
312 words · 1 min read
Images
20
Layout
Single column · Visual
Voice
Friendly
Language
English
Fonts
ltc-goudy-oldstyle-pro, Ubuntu, goudy-old-style
Dark mode
No custom styles

Colors

  • #c5a95a
  • #ffffff
  • #000000
Yellow emailsLight emails

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Friend, which teas do our customers switch to when it turns cool?

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See what we are steeping this fall with our October Tea Spotlight.

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Friend, shop 20% OFF Orders $30+ and see what we’re brewing this fall.

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