Good On You
Day 22 after signup
👟 Our experts on Adidas’ ethics
+ vegan leather jackets and stylish totes
Why it works
- Lead with a timely brand story to give the issue a clear editorial hook before moving into shopping recommendations.
- Add context and caveats to product advice so readers can make choices that fit their own values.
- Use short sections with distinct topics to make a multi-story newsletter easy to scan.
How it is built
- Fashion product preview
- Adidas rating feature
- Alternative product picks
- Tote bag roundup
Email copy
View in web browser Get conscious fashion and beauty inspiration and offers BAM animal-print leggings; ID-Eight Maru sneakers; Tripulse Tencel crop top; BAM cap; Lezat Poppy skirt; Boldwill sports bra; Happy Earth zip jacket; Lezat flared leggings; 8000Kicks hemp running shoes Hi there, As one of the world’s biggest sports brands, Adidas is rarely absent from the fashion news cycle; be it for collaborations with the likes of Bad Bunny and Grace Wales Bonner, or updates on its many lawsuits against literally any other brand using stripes (this week it’s White Fox). But is Adidas as protective of the planet as it is of its three stripes? Unfortunately not: it scored “It’s a Start” when our experts reviewed the public evidence covering the brand’s performance on key sustainability issues in its supply chain. This is a story we see time and time again: brands with the biggest global power and influence just aren’t going to the lengths they should be, as evidenced by Adidas’ competitor Nike also receiving our middling “It’s a Start” rating. This score means the brands are taking some steps, like using some lower impact materials and setting targets. But Adidas still doesn’t appear to be paying a living wage to all of its workers, nor working to protect biodiversity in its supply chain. Check out the alternatives above and dig into the brand’s rating. Also in this week’s issue: Stylish and more sustainable tote bags to hold your laptop, headphones, and everything else Vegan leather jackets including cactus leather and deadstock options Stylish and more sustainable tote bags Mashu vegan suede tote; Ucon Acrobatics blue tote; WAWWA orange tote; Up-Fuse blue tote; Sans Beast brown tote You can buy tote bags pretty much everywhere—in your favourite coffee shop, the supermarket, you name it—but not all are created by businesses working more sustainably. Here, we’ve rounded up our favourites from top-rated brands, including vegan, upcycled, organic cotton, and zero-waste options. See the full edit. 4 vegan leather jacket options: from cactus leather to deadstock Leather jackets may be synonymous with cool, but if wearing animal skins feels distinctively uncool to you then we’ve found some alternatives from top-rated brands. It’s worth noting that many alternatives to leather—even the innovative plant-based ones—may be made with synthetics such as polyester or PU for colour, strength, waterproofing, or durability. No option is perfect, and it is up to you to decide which fabrics best align with your values and go from there. If you’ve decided vegan leather is for you, here are four options: Stella McCartney vegan suede jacket Scathed cactus leather jacket CAES deadstock leather-look blazer Will’s Vegan Store biker jacket Good On You publishes the world’s most comprehensive ratings of fashion and beauty brands’ impact on people, the planet, and animals. Use our directory or app to search thousands of rated brands. If you don't want to receive more of these emails you can unsubscribe.