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Email examplesBrandsGhost

Ghost email examples

SaaSΒ·Publishing platformΒ·ghost.org
Emails
8
Sequence
1
Typical send day
Day 3
Subject length
37 characters
Sending platform
Loops

All Ghost emails

Every email it sent belongs to one of these sequences.

Day 0
Day 0
Day 1
+5 more

Sequence Β· 8 emails over 15 days

Ghost onboarding

Clone

Ghost email marketing facts

How often, when and how Ghost emails its subscribers, measured from every email we received.

Emails captured
8 emails
Received
Oct 9, 2026 to Oct 24, 2026
Automated sequences
1
First week after signup
6 emails
First 30 days
8 emails
Sending frequency
about 3.3 emails a week
Busiest send day
Saturday (25%)
Typical send time
Around 2 PM UTC
Subject line length
37 characters (median)
Emoji in subject lines
75%
Preview text set
0%
Personalized emails
25%
Sending platform
Loops

The first 30 days after signup

Every email Ghost sent in its first month, grouped by the day it arrived.

  1. Day 0

    Signup day

    • Your new Ghost site is ready πŸ‘‹WelcomeWelcome
    • Want to double your traffic? Get a custom domain πŸ’‘OnboardingOnboarding
  2. Day 1

    • Turn your audience into a business πŸ“¬OnboardingOnboarding
  3. Day 2

    • Your perfect site is within reach πŸ’…OnboardingOnboarding
  4. Day 3

    • Connect your favourite apps & tools ⚑OnboardingOnboarding
  5. Day 4

    • Successful content starts here πŸ‘‰OnboardingOnboarding
  6. Day 13

    9 days later

    • Your Ghost trial is ending, and a special offerTrial endingTrial ending
  7. Day 15

    2 days later

    • Your site will be queued for deletionTrial expiredTrial expired

Ghost's email subject lines

Every subject line and preview text, in the order they arrived.

  1. Your new Ghost site is ready πŸ‘‹WelcomeΒ·Oct 9, 2026
  2. Want to double your traffic? Get a custom domain πŸ’‘OnboardingΒ·Oct 10, 2026
  3. Turn your audience into a business πŸ“¬OnboardingΒ·Oct 11, 2026
  4. Your perfect site is within reach πŸ’…OnboardingΒ·Oct 12, 2026
  5. Connect your favourite apps & tools ⚑Onboarding·Oct 13, 2026
  6. Successful content starts here πŸ‘‰OnboardingΒ·Oct 14, 2026
  7. Your Ghost trial is ending, and a special offerTrial endingΒ·Oct 22, 2026
  8. Your site will be queued for deletionTrial expiredΒ·Oct 24, 2026

Ghost's email strategy at a glance

We captured 8 emails from Ghost after signing up, mostly onboarding, welcome and trial ending emails. They form 1 automated sequence you can follow day by day.

25% of its emails arrived on the day we signed up, it sends with Loops, its designs lean black & white and 50% of its emails use single cta.

Its subject lines run about 37 characters.

Brand colors in its emails

  • #575b5f
  • #fafafa
  • #000000

Send emails like Ghost's, for your brand

Clone Ghost's sequence with its timing, written for your brand.

  • Keeps the original layout and structure
  • Written for your brand and voice
  • Starts as a draft you can edit
Clone this sequence

What Ghost's emails have in common

Styles

Single CTA50%Plain text38%Personalized25%Social proof25%Countdown13%

Colors

Black & white25%

Sending platforms

Loops100%

Compare these emails across brands

  • Onboarding email examples4057
  • Welcome email examples2802
  • Trial ending email examples483

Other SaaS brands

  • Hyperping1237 emails
  • Oh Dear49 emails
  • Dupple47 emails
  • Grep AI47 emails
  • OpenProse45 emails
  • TrackJS40 emails
  • Atlassian39 emails
  • Fulcrum36 emails

Frequently asked questions

What email platform does Ghost use?

Ghost's emails in this gallery were sent with Loops, detected from their delivery headers.

How many emails does Ghost send after signup?

We captured 8 emails from Ghost across 1 sequence, 25% of them on the day we signed up.

Does Ghost send a welcome email?

Yes. Ghost sent a welcome email. Open it above to see the subject line, preview text and full design.

How often does Ghost send emails?

Ghost sent about 3.3 emails a week over the time we were subscribed, with 6 emails in the first week after signup.

When does Ghost send its emails?

25% of Ghost's emails arrived on a Saturday, its busiest day, and the typical email arrived around 2 PM UTC.

What kind of emails does Ghost send?

Every email we captured from Ghost is a lifecycle email.