In the order they arrived, from the first email after signup.
How often, when and how Formester emails its subscribers, measured from every email we received.
Every email Formester sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 6
6 days later
Every subject line and preview text, in the order they arrived.
We captured 2 emails from Formester after signing up: activation nudge and feedback request emails.
50% of its emails arrived on the day we signed up, it sends with Amazon SES, its designs lean black & white and all of its emails use plain text.
Its subject lines run about 48 characters, and every one is a question.
