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Email examplesBrandsFenty BeautySeasonal campaign

Fenty Beauty seasonal lip gift guide

Showcases lip gifts for different people, highlighting bestselling Gloss Bomb and the annual Lip Vault. The email also includes a free standard shipping offer for eligible U.S. orders.

Fenty Beauty

Day 16 after signup

Lip loves for everyone on your list 💋

From bestselling Gloss Bomb to the Lip Vault that sells out every year.

Why it works

  • Frame products as gifts for different people to give a product roundup a clear seasonal purpose.
  • Pair a familiar bestseller with a coveted annual set to make the selection feel varied.
  • Keep offer eligibility details separate from the main gift message so they inform without taking over.

How it is built

  1. Brand header
  2. Gift-focused headline
  3. Featured lip products
  4. Shipping offer details
  5. Legal footer
Email copy

To receive free standard shipping on all orders in the U.S., customers need to sign up for or log into their FentyBeauty.com account and add at least $1 USD of merchandise before tax. Customers must be logged into their FentyBeauty.com account at checkout to qualify for free standard shipping. U.S. customers without an active FentyBeauty.com account will qualify for free standard shipping on $40+ orders. Shipping & handling, taxes, any international fees, CLF donations, and purchase of e-gift cards do not qualify. This offer is not redeemable for cash, credit, e-gift cards nor are they valid toward previous purchases. We reserve the right to cancel any order due to unauthorized, altered or ineligible use of this offer and to modify or cancel this offer due to system error or unforeseen problems. Subject to change without notice. For more information on shipping please check out https://fentybeauty.com ** By subscribing to Fenty Beauty, you consent to receive a varying number of marketing messages via email or text. Consent is not a condition of any purchase. Message and data rates may apply. Reply HELP for help or STOP to opt-out. View Terms of Use and Privacy Policy. California residents: Please see our Financial Incentive Terms. Privacy Policy | Unsubscribe A Kendo Holdings Company. All Rights Reserved.

Brand
Fenty Beauty
Industry
Ecommerce · Beauty and cosmetics
Type
Promotional
Email
Seasonal campaign
Sent
Day 16 after signup
Sent at
Fri, 12:45 AM UTC
From
Fenty Beauty <noreply@fentybeauty.com>
Sent with
SendGrid
Free shipping
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 35 links
Length
217 words · 1 min read
Images
21
Layout
Multi-column · Visual
Voice
Playful
Language
English
Fonts
Helvetica Neue, Helvetica, Ubuntu
Dark mode
No custom styles

Colors

  • #197bbd
  • #000000
  • #ffffff
Blue emailsDark emails

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