Day 0
Day 1
Day 3
Sequence · 3 emails over 3 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 3 emails over 3 days
How often, when and how NARS emails its subscribers, measured from every email we received.
Every email NARS sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 3
Day 4
Day 6
2 days later
Day 7
Day 13
6 days later
Every subject line and preview text, in the order they arrived.
We captured 10 emails from NARS after signing up, mostly sale / discount, welcome and activation nudge emails. They form 1 automated sequence you can follow day by day.
10% of its emails arrived on the day we signed up and 60% of its emails use free shipping.
Its subject lines run about 33 characters.