Fenty Beauty
Day 12 after signup
Shade innovation inspired by you 🤎
Rihanna made sure there was a neutral for everybody.
Why it works
- Frame a product feature around a clear customer need to make the campaign feel relevant.
- Lead with the shade innovation, then connect it to the brand’s inclusive point of view.
- Keep shipping terms and other legal details separate from the main product story.
How it is built
- Brand header
- Shade-focused headline
- Shade range feature
- Shopping prompt
- Offer and legal details
Email copy
To receive free standard shipping on all orders in the U.S., customers need to sign up for or log into their FentyBeauty.com account and add at least $1 USD of merchandise before tax. Customers must be logged into their FentyBeauty.com account at checkout to qualify for free standard shipping. U.S. customers without an active FentyBeauty.com account will qualify for free standard shipping on $40+ orders. Shipping & handling, taxes, any international fees, CLF donations, and purchase of e-gift cards do not qualify. This offer is not redeemable for cash, credit, e-gift cards nor are they valid toward previous purchases. We reserve the right to cancel any order due to unauthorized, altered or ineligible use of this offer and to modify or cancel this offer due to system error or unforeseen problems. Subject to change without notice. For more information on shipping please check out https://fentybeauty.com ** By subscribing to Fenty Beauty, you consent to receive a varying number of marketing messages via email or text. Consent is not a condition of any purchase. Message and data rates may apply. Reply HELP for help or STOP to opt-out. View Terms of Use and Privacy Policy. California residents: Please see our Financial Incentive Terms. Privacy Policy | Unsubscribe A Kendo Holdings Company. All Rights Reserved.