In the order they arrived, from the first email after signup.
How often, when and how Farer emails its subscribers, measured from every email we received.
Every email Farer sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Every subject line and preview text, in the order they arrived.
We captured 2 emails from Farer after signing up: account verification and welcome emails.
50% of its emails arrived on the day we signed up, it sends with Klaviyo, its designs lean blue and purple and all of its emails use plain text.
Its subject lines run about 29 characters.
