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Email examplesBrandsEstee LauderSeasonal campaign

Estée Lauder holiday gift campaign

A holiday-themed shopping email presents a selection of skincare products as gift ideas. It also promotes a loyalty signup offer, free samples, and free shipping with purchase.

Estee Lauder

Day 23 after signup

Holiday Cheer is Here 🎁

Perfect presents at the perfect price.

Why it works

  • Lead with the seasonal occasion so readers immediately understand the shopping context.
  • Pair the product selection with concise purchase incentives to give readers more than one reason to browse.
  • Keep the legal terms and restrictions separate from the main shopping content so they do not interrupt the product flow.

How it is built

  1. Holiday offer headline
  2. Loyalty signup offer
  3. Purchase incentives
  4. Featured product selection
  5. Shopping call to action
  6. Offer terms and footer
Email copy

Join E-List Loyalty for 15% off one order.* SIGN UP NOW Up to 3 free samples & free shipping with purchase* SHOP NOW Soft Clean Infusion Advanced Night Repair Serum Revitalizing Supreme+ Hydrating Essence Treatment Lotion Synchronized Multi-Recovery Complex Youth Power Eye Balm Nutritious Advanced Night Repair Serum Duo Perfectly Clean 2-in-1 Foam Cleanser/Purifying Mask Synchronized Multi-Recovery Complex Multi-Action Foam Cleanser/Purifying Mask Contact Us | Unsubscribe Estée Lauder Online 767 Fifth Avenue New York, NY 10153 *All references to price and value based on suggested retail price. Qualifying purchase excludes beauty accessories and travel size favorites. Offer good while supplies last. Quantities limited. One per order, please. *Purchase Holiday Blockbuster for $90 with any Estee Lauder purchase at esteelauder.com. Offer available to U.S. residents only. Quantities are limited and offer is subject to availability, while supplies last. Only one per order. Offer is subject to change or cancellation without notice. Offer may not be used in combination with any other offer or discount. Applicable purchase amount does not include the purchase of eGift cards; Gift cards; engraving; gift wrap; sales tax; shipping and handling; items noted as not eligible; items that are not in stock at the time of purchase; pending purchases or purchases made prior to the start of the offer or after the offer ends. All purchases are subject to bank authorization prior to processing. Only authorized purchases will be processed and shipped. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use of offer and to modify or cancel this promotion due to system errors or unforeseen problems. Other restrictions may apply.

Brand
Estee Lauder
Industry
Ecommerce · Beauty and skincare
Type
Promotional
Email
Seasonal campaign
Sent
Day 23 after signup
Sent at
Tue, 12:04 PM UTC
From
Estée Lauder <esteelauderonline@em.esteelauder.com>
Product gridFree shipping
All seasonal campaign email examples

Breakdown

Calls to action
0 buttons, 44 links
Length
289 words · 1 min read
Images
28
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
Helvetica, Akzidenz_Grotesk, Arial
Dark mode
No custom styles

Colors

  • #b0d0dc
  • #ffffff
  • #888888
Blue emailsLight emails

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