Day 0
Day 2
Day 6
+2 more
Sequence · 5 emails over 8 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 5 emails over 8 days
+1 near-identical email
+1 near-identical email
+1 near-identical email
How often, when and how Bumble and bumble emails its subscribers, measured from every email we received.
Every email Bumble and bumble sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 2
2 days later
Day 6
4 days later
Day 8
2 days later
Day 9
Day 10
Day 11
Day 12
Every subject line and preview text, in the order they arrived.
We captured 12 emails from Bumble and bumble after signing up, mostly sale / discount, onboarding and welcome emails. They form 1 automated sequence you can follow day by day.
8% of its emails arrived on the day we signed up, its designs lean blue and 75% of its emails use personalized.
Its subject lines run about 41 characters.