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Email examplesBrandsEight SleepProduct launch

Eight Sleep new Solo sizes announcement

Announces new size options for Eight Sleep’s Solo, while emphasizing its sleep benefit and a starting price of €2,199.

Eight Sleep

Sep 25, 2026

New Solo sizes. Same deep sleep.

Starting at €2,199

Why it works

  • Pair the news of a product change with the benefit customers already associate with it.
  • Use preview text to make the starting price easy to find without crowding the subject line.

How it is built

  1. Product announcement
  2. Starting price
  3. Product disclaimers
  4. Footer links
Email copy

Privacy Policy | User Terms | Email Preferences ‡The Pod is recommended for users 16+ ***Individual results vary and may not be guaranteed. Based on Eight Sleep internal study data. The Pod is not a medical device and is not intended to diagnose, treat, cure, or prevent any disease or health condition.Temperatures displayed may differ with the formatting available in Eight Sleep app. ◊Autopilot membership required. ◊◊Requires the purchase of Enhanced Autopilot. ¹Klarna: Klarna’s Pay in 3/Pay in 30 days are unregulated credit agreements. Klarna Financing is regulated if it charges interest or lasts over 12 months. It is not regulated if it’s 0% interest and 12 months or less. Borrowing more than you can afford or paying late may negatively impact your financial status and ability to obtain credit. Klarna’s Regulated Financing has a representative APR of 21.9% (fixed). © 2026 Eight Sleep All Rights Reserved. 915 Broadway Ste 1301 New York, NY 10010 Unsubscribe

Brand
Eight Sleep
Industry
Ecommerce · Sleep technology
Type
Promotional
Email
Product launch
Sent
Sep 25, 2026
Sent at
Fri, 11:01 AM UTC
From
Eight Sleep <support@eightsleep.com>
Sent with
SendGrid
All product launch email examples

Breakdown

Calls to action
0 buttons, 14 links
Length
156 words · Under a minute
Images
7, incl. a GIF
Layout
Single column · Visual
Voice
Informative
Language
English
Fonts
Arial, Ubuntu, Helvetica Neue
Dark mode
Custom dark styles

Colors

  • #1155cc
  • #000000
  • #a6a6a6
  • #ffffff
Blue emailsDark emails

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