Sequence Β· 9 emails over 11 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence Β· 9 emails over 11 days
How often, when and how Dex emails its subscribers, measured from every email we received.
Every email Dex sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 2
Day 3
Day 5
2 days later
Day 6
Day 7
Day 9
2 days later
Day 11
2 days later
Every subject line and preview text, in the order they arrived.
We captured 10 emails from Dex after signing up, mostly onboarding, welcome and referral emails. They form 1 automated sequence you can follow day by day.
10% of its emails arrived on the day we signed up, it sends with Customer.io, its designs lean black & white and 80% of its emails use founder voice.
Its subject lines run about 30 characters.