Dex
Day 1 after signup
Refer a friend, get $40 in cash
Why it works
- A brief check-in makes the referral ask feel connected to the recipient’s recent experience with the product.
- Explain the reward and the condition for earning it before directing readers to the program details.
- A founder sign-off gives the invitation a personal, direct tone.
How it is built
- Friendly greeting
- Brief user check-in
- Referral reward explanation
- Program resource links
Email copy
Hi there! I hope you've been enjoying Dex so far. If you'd like to spread the word, our Referral & Affiliate Program pays you $40 in cash (this used to be $20 in Dex credit) every time someone you refer becomes a Dex customer. On the Refer and Earn page, you can get your unique referral link. Full details on how this works are in our guide. Thank you for being a Dex user. Please let me know if you have any thoughts or feedback on how to make Dex even better. Kevin Founder and CEO, Dex Unsubscribe from onboarding