Close
Day 25 after signup
12 minutes, $30, and a shot at a $350 gift card.
You picked another platform, but we’ll still buy you coffee.
Why it works
- Open with the reason for contacting the recipient so the request feels relevant rather than generic.
- State the time commitment and incentive before the call to action, making the value exchange easy to understand.
- Use a warm, candid voice and reassure readers that the survey is not a sales pitch.
How it is built
- Personal introduction
- Context for outreach
- Survey time and incentive
- Survey call to action
- Survey details and reassurance
- Personal sign-off and terms
Email copy
Hi [First name], I’m Kristin, a product manager at Close. A while back you took a look at Close and decided it wasn’t the right fit. No hard feelings. (Okay, we wish you picked us, but we’ll be fine.) I’d still love 12 minutes of your time to collect some feedback on what Close could do differently in terms of our pricing. Here’s the deal: Finish the survey and get a $30 gift card. That’s a coffee and a pastry, minimum. You’re also entered into a drawing for a $350 gift card of your choice. That’s a lot of coffees. Take the survey → You’ll rank a few sets of features and choose between some example plans. There are no wrong answers, and this isn’t a sales pitch, I promise. Thanks, Kristin Backous Staff Product Manager, Close Terms: Finish the survey and we’ll email you a $30 gift card within two weeks of the survey closing on Mon 2 Nov 2026. Everyone who finishes is also entered into a drawing for one $350 gift card. No purchase necessary. 111 Congress Avenue, Suite 500 Austin, Texas 78701 United States © 2026 Elastic, Inc. All rights reserved. View in Browser Unsubscribe