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Email examplesBrandsBrevilleProduct launch

Breville Pomodoro Rosso product launch

Breville introduces Pomodoro Rosso, a new color in its Luxe Collection, and connects the shade to the warmth of Italian cooking. A product lineup and shopping prompts invite readers to explore the collection.

Breville

Day 21 after signup

Say Buongiorno to Pomodoro Rosso

The latest addition to our Luxe Collection.

Why it works

  • Lead with the new product or collection detail so readers immediately understand what is being introduced.
  • Give the launch a memorable mood by connecting the product’s color to a familiar setting and sensory associations.
  • Follow the story with a product lineup and clear shopping prompts so readers can move from inspiration to exploration.

How it is built

  1. New color announcement
  2. Color inspiration story
  3. Brand positioning
  4. Product lineup
  5. Shopping prompts
  6. Footer and preferences
Email copy

Say buongiorno to Pomodoro Rosso, the latest addition to our Luxe Collection. Named after the classic Italian red sauce known for its simplicity and vibrant flavor, this bold new hue captures the warmth of Nonna’s kitchen — rich, inviting, and unmistakable. It’s our boldest offering yet because we believe a strong start has the ability to change the entire day. Shop Now the Smart Oven Air Fryer the Barista Express Impress Shop Now Shop Now the Bambino Plus the Smart Kettle Luxe Shop Now Shop Now Shop Breville | Contact Us © 2026 Breville Pty Limited. All rights reserved. Terms of Use | Privacy Policy This email was sent by: Breville USA, Inc. 19400 S. Western Avenue, Torrance, CA, 90501 United States To manage your communication preferences or to unsubscribe, click on the link here

Brand
Breville
Industry
Ecommerce · Kitchen appliances
Type
Promotional
Email
Product launch
Sent
Day 21 after signup
Sent at
Sat, 4:03 PM UTC
From
Breville <hello@email.breville.com>
Product grid
All product launch email examples

Breakdown

Main button
“Shop Now”
Calls to action
5 buttons, 16 links
Length
131 words · Under a minute
Images
6
Layout
Single column · Visual
Voice
Playful
Language
English
Fonts
Helvetica, arial, Verdana
Dark mode
No custom styles

Colors

  • #a23132
  • #fffaee
  • #d04546
  • #313638
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