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Email examplesBrandsBrevilleProduct launch

Breville Eye Q Toaster launch

Breville introduces its Eye Q Auto toaster, highlighting its ability to monitor toast color while cooking and its available styles and sizes. Repeated Shop Now buttons invite readers to explore the product.

Breville

Day 21 after signup

Brains and Beauty

Monitor the color of your toast as it cooks.

Why it works

  • Open with a familiar everyday problem, then connect the new product directly to its solution.
  • Follow the main benefit with practical style and size details, and place clear shopping calls to action along the way.

How it is built

  1. Playful opening
  2. Product capability
  3. Primary shop button
  4. Style and size details
  5. Closing shop button
Email copy

A watched pot may never boil, but a watched toaster? It can still burn your toast. This is why we built the new Eye Q™ Auto. It’s the very first toaster that monitors the color of your toast as it cooks. Which means you wont have to spend any more seconds in the morning, minutes in the week, or hours in the year - watching your toaster. It’s your favorite toast, without the watching. Shop Now With two colorways and the choice between 2 or 4-Slice, the Eye Q™ toaster brings a polished look to any countertop. Designed to complement every kitchen, it’s as much a statement piece as it is a morning game changer. Shop Now Shop Breville | Contact Us © 2026 Breville Pty Limited. All rights reserved. Terms of Use | Privacy Policy This email was sent by: Breville USA, Inc. 19400 S. Western Avenue, Torrance, CA, 90501 United States To manage your communication preferences or to unsubscribe, click on the link here

Brand
Breville
Industry
Ecommerce · Kitchen appliances
Type
Promotional
Email
Product launch
Sent
Day 21 after signup
Sent at
Sat, 4:24 PM UTC
From
Breville <hello@email.breville.com>
All product launch email examples

Breakdown

Main button
“Shop Now”
Calls to action
2 buttons, 13 links
Length
162 words · Under a minute
Images
4, incl. a GIF
Layout
Single column · Balanced
Voice
Playful
Language
English
Fonts
Helvetica, Arial, Verdana
Dark mode
No custom styles

Colors

  • #2e3031
  • #ffffff
Dark emails

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