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Email examplesBrandsBootsRe-engagement

Boots re-engagement email

Boots encourages the subscriber to return with a points boost and a 10% offer on a first shop. The message also provides shopping links and offer terms.

Boots

Day 15 after signup

We've missed you at Boots 🩷

Here's a points boost, just for you

Why it works

  • The subject frames the message as a personal check-in, giving the incentive a re-engagement angle.
  • Pairing a points boost with a first-shop discount gives the reader a clear reason to return.
  • Keep offer conditions and shopping links available without letting them overwhelm the main incentive.

How it is built

  1. Brand and offer header
  2. Points incentive
  3. Shopping navigation
  4. Offer terms and footer
Email copy

View in Browser Sign up today & save 10% on your first shop with Advantage Card◊ boots.com offers Download app iOS Android Delivery information Find store Contact ◊Save 10% when you spend £25 across almost everything, exclusions apply. The offer must be activated in the Boots app before the start of your transaction. Subject to availability. Normal Advantage Card Terms & Conditions apply. Click here for more details. For full terms and conditions, please click here. Change/update your email address. All products are offered subject to availability while stocks last. Online prices may vary from those charged in store. Prices may vary in selected London and travel stores. Click here for delivery information. Points balance is correct at the time the data for this email was processed but is subject to change. You can find your current balance on boots.com in My Account. Please click here to read our Privacy Policy. This email was sent by Boots UK Limited, Registered Office, Nottingham NG2 3AA. Registered England & Wales 928555. Unsubscribe View in Browser

Brand
Boots
Industry
Ecommerce · Pharmacy and beauty retail
Type
Lifecycle
Email
Re-engagement
Sent
Day 15 after signup
Sent at
Fri, 3:02 PM UTC
From
Boots <no-reply@mail.boots.com>
Personalized
All re-engagement email examples

Breakdown

Calls to action
0 buttons, 33 links
Length
173 words · 1 min read
Images
8
Layout
Multi-column · Visual
Voice
Friendly
Language
British English
Fonts
Boots
Dark mode
No custom styles

Colors

  • #0032c8
  • #ffffff
  • #e71676
Blue emailsDark emails

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