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Email examplesBrandsTodoistRe-engagement

Todoist re-engagement email

Todoist gently invites an inactive user to return to their saved tasks and projects. It offers one main button and links to help and productivity resources.

Todoist

Day 10 after signup

Your Todoist is ready when you are đź’«

Pick up right where you left off

Why it works

  • Acknowledge that routines can change before asking the reader to return, so the reminder feels understanding rather than demanding.
  • Make the next step clear with one prominent action, then place optional help resources after the main invitation.

How it is built

  1. Browser-view link
  2. Empathetic opening
  3. Return-to-app invitation
  4. Primary action button
  5. Reassuring sign-off
  6. Helpful resource links
Email copy

Display in your browser   Hi [First name],   Life can get busy, take unexpected turns, or sometimes our routines just need a reset – and that’s completely okay.   If you’re looking to get back into a productivity groove, your tasks and projects will be right where you left them.   Open my Todoist   If now’s not the right time, we understand. Todoist – and those of us who build it – will be here whenever you’re ready. 💫   Productively,   P.S. Here are some resources that might come in handy:   Check out the Help Center for details on specific features Visit the Inspiration Hub for, well, inspiration! Watch quick productivity tips and tutorials on YouTube Inspiration Hub | Download Apps | Help Center Unsubscribe © Todoist Inc. 1111B S Governors Ave # 34054, Dover, DE 19904 US

Brand
Todoist
Industry
SaaS · Task management
Type
Lifecycle
Email
Re-engagement
Sent
Day 10 after signup
Sent at
Mon, 7:55 AM UTC
From
The Todoist Team <no-reply@todoist.com>
Sent with
SendGrid
Personalized
All re-engagement email examples

Breakdown

Main button
“Open my Todoist”
Calls to action
1 button, 13 links
Length
127 words · Under a minute
Images
2
Layout
Single column · Balanced
Voice
Friendly
Language
English
Fonts
Helvetica
Dark mode
Custom dark styles

Colors

  • #e34432
  • #fefdfc
  • #0f66ae
  • #cf3520
  • #25221e
Red emailsBlue emailsLight emails

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