ASOS
Day 17 after signup
The iconic Lioness drop, back by demand
And explore even more fresh drops from Aussie brands
Why it works
- Lead with the returning product to make the email’s purpose clear immediately.
- Briefly remind readers that the drop sold out before, then place the shopping call to action right after the product description.
- Use a secondary collection teaser to offer another browsing path without distracting from the restock.
How it is built
- Category navigation
- Restock headline
- Collection description
- Shop call to action
- Upcoming collection teaser
- Brand links and footer
Email copy
Women New in Men Back by demand After a sell-out drop, Lioness is back in stock. From statement co-ords to the perfect pair of jeans, it's time to secure the pieces you missed last time. Shop Lioness adidas Originals x ASOS Collection 05 is coming. Want a sneak peek? Discover the collection Shop our top brands Download the App ASOS.World ASOS Premier Gift Vouchers Facebook Instagram TikTok Youtube ASOS Plc (04006623) and ASOS.com Limited (03584121), registered in England and Wales. Registered office: Greater London House, Hampstead Road, London NW1 7FB. EEA customers: ASOS.com (Netherlands branch), Trade Register No. 000052657604. Help & Contact Privacy Policy Unsubscribe