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Email examplesBrandsASOS

ASOS personalised new-in edit

ASOS presents a personalised selection of new arrivals, then highlights popular items that are back in stock. The email offers separate shopping links for each section.

ASOS

Day 15 after signup

Your edit is here

New-in pieces, personalised just for you.

Why it works

  • Lead with a short, personal framing that makes the product selection feel curated for the reader.
  • Place a distinct restock section after the new-arrivals edit to give readers another clear shopping path.
  • Keep each section focused on one product-shopping action, with a dedicated CTA.

How it is built

  1. Category navigation
  2. Personalised new-in intro
  3. Shop new arrivals CTA
  4. Back-in-stock feature
  5. Brand and app links
Email copy

Women New in Men Your edit is here Shop the new-in pieces we think you'll love. Shop New In Shop New In Your Most Hyped Missed it the first time around? Your sold-out faves are now back in stock. Shop back in stock Shop our top brands Download the App ASOS.World ASOS Premier Gift Vouchers Facebook Instagram TikTok Youtube ASOS Plc (04006623) and ASOS.com Limited (03584121), registered in England and Wales. Registered office: Greater London House, Hampstead Road, London NW1 7FB. EEA customers: ASOS.com (Netherlands branch), Trade Register No. 000052657604. Help & Contact Privacy Policy Unsubscribe

Brand
ASOS
Industry
Other · Fashion
Type
Other
Email
Other
Sent
Day 15 after signup
Sent at
Sun, 5:30 AM UTC
From
ASOS <hello@official.asos.com>
Personalized

Breakdown

Main button
“Shop New In”
Calls to action
3 buttons, 41 links
Length
98 words · Under a minute
Images
15
Layout
Multi-column · Visual
Voice
Friendly
Language
English
Fonts
FuturaPT-Heavy, FuturaPT-Book, Arial
Dark mode
No custom styles

Colors

  • #051a6e
  • #ffffff
  • #666666
  • #000000
Blue emailsLight emails

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