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Email examplesBrandsASOSSale / discount

ASOS end-of-sale extra discount email

ASOS promotes an extra discount on sale styles with a checkout code and a Monday morning deadline. It directs shoppers to browse women's and men's sale items.

ASOS

Day 15 after signup

Ends soon: up to 20% extra off all Sale

That's double discounts on 1000s of styles – already up to 60% off

Why it works

  • Lead with the additional discount so the offer is clear before explaining the existing sale prices.
  • Pair a specific deadline with the code to make the promotion's time limit easy to understand.
  • Separate shopping calls to action by audience so readers can go directly to the relevant section.

How it is built

  1. Shopping category navigation
  2. Extra discount headline
  3. Sale offer details
  4. Deadline and discount code
  5. Audience-specific shop buttons
  6. Brand and app links
  7. Offer terms and footer
Email copy

Women New in Men UP TO 20% EXTRA OFF ALL SALE Save even more on all Sale styles – there's already up to 60% off. It's your last chance to shop the Sale, so do it with a double discount. Use code: PLUS Ends Monday 9am BST* Shop Women's Shop Men's Your style, for less Shop our top brands Download the App ASOS.World ASOS Premier Gift Vouchers Facebook Instagram TikTok Youtube *Enter code PLUS at checkout to receive discount off selected marked-down prices of styles included in the ASOS sale. Percentage discounts will vary depending upon the product purchased. Ends 9am BST on 12 October 2026. Code can be used multiple times per customer up to a maximum pre-discount spend of £500 per order. Valid on ASOS and Topshop items. Can’t be used with other promo codes or on gift vouchers, delivery charges, or ASOS Premier. Valid on orders to United Kingdom only. Selected marked products excluded from promo. ASOS Plc (04006623) and ASOS.com Limited (03584121), registered in England and Wales. Registered office: Greater London House, Hampstead Road, London NW1 7FB. EEA customers: ASOS.com (Netherlands branch), Trade Register No. 000052657604. Help & Contact Privacy Policy Unsubscribe

Brand
ASOS
Industry
Other · Fashion
Type
Promotional
Email
Sale / discount
Sent
Day 15 after signup
Sent at
Sun, 8:38 AM UTC
From
ASOS Sale <hello@official.asos.com>
Discount codeCountdown
All sale / discount email examples

Breakdown

Calls to action
0 buttons, 42 links
Length
197 words · 1 min read
Images
18
Layout
Multi-column · Visual
Voice
Urgent
Language
British English
Fonts
FuturaPT-Heavy, FuturaPT-Book, Arial
Dark mode
No custom styles

Colors

  • #d01345
  • #ffffff
  • #666666
  • #000000
  • #051a6e
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