Day 0
Day 7
Sequence · 2 emails over 7 days
Its sequences first, then every email: standalone ones, then the emails from its sequences, each in the order they arrived.
How often, when and how Arlo emails its subscribers, measured from every email we received.
Every email Arlo sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 7
7 days later
Every subject line and preview text, in the order they arrived.
We captured 2 emails from Arlo after signing up, all welcome emails. They form 1 automated sequence you can follow day by day.
50% of its emails arrived on the day we signed up, it sends with SendGrid, its designs lean blue and 50% of its emails use single cta.
Its subject lines run about 22 characters.