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Email examplesBrandsAmerican Red Cross

American Red Cross fundraising appeal

The American Red Cross asks readers to help reach a fundraising goal supporting disaster relief, military families, blood services, and other community needs. It explains how donations help and repeats the request to give.

American Red Cross

Day 12 after signup

We’ll be there — wherever “there” is

You can make a difference in communities just like yours

Why it works

  • Lead with a clear fundraising goal and a direct request so readers understand the purpose immediately.
  • Connect broad impact to examples of distinct community needs to make the appeal feel relevant across audiences.
  • Repeat the same giving action after the supporting details to keep the next step easy to find.

How it is built

  1. Donation prompt
  2. National impact context
  3. Primary giving button
  4. Community needs examples
  5. Repeated donation appeal
  6. Supporter sign-off
Email copy

GIVE HELP Friend, can we still count on you to help us reach our $25,000 goal to help deliver critical assistance in communities across the country? American Red Cross chapters are currently working in every corner of the country — to offer assistance and comfort to people facing their most challenging moments. With over 28,000 people assisted daily, your support means so much. Please, make a gift to help us reach our goal. Your support will help Red Crossers deliver disaster relief, assistance to military families, lifesaving blood and so much more. GIVE NOW No two communities are alike. For some, the greatest area of need is shelter and food when a hurricane strikes. For others, it’s support programs for military families whose loved ones are away serving. Thanks to generous supporters like you, the Red Cross can grow and evolve to meet the unique needs of every place — ensuring that people facing emergencies receive the comfort and care they need. Your support touches lives across the country, so please make a gift today. Your generosity will help assist tens of thousands of people each day in communities just like yours. GIVE NOW Thank you, —Your Friends at the American Red Cross Subscribe | Contact Us | Privacy Policy | Unsubscribe | View in Browser Staying in touch via the American Red Cross email list is the best way we have of keeping in regular contact with supporters like you, letting you know about how you can protect yourself and your loved ones from disasters and other emergencies, and how you can support our lifesaving work. Unsubscribe from American Red Cross emails if you no longer wish to receive them. It is only because of supporters like you that the Red Cross is able to respond when a disaster strikes or a home is impacted by fire, when someone needs CPR or a lifesaving blood transfusion, or when a family needs to contact a deployed service member in an emergency. And we don’t want to lose you! Thanks for your support! Please do not reply to this email as we are not able to respond to messages sent to this address. © 2026 American Red Cross | 431 18th Street NW Washington DC 20006 Donate by phone: 1-800-HELP NOW (1-800-435-7669) | Donate by Mail A gift of any size supports all of the urgent humanitarian needs of the American Red Cross. The Red Cross is proud that an average of 91 cents of every dollar we spend is invested in delivering care and comfort to those in need.

Brand
American Red Cross
Industry
Other · Humanitarian nonprofit
Type
Other
Email
Other
Sent
Day 12 after signup
Sent at
Thu, 2:56 PM UTC
From
American Red Cross <redcross@theamericanredcross.org>
Single CTA

Breakdown

Main button
“GIVE HELP”
Calls to action
3 buttons, 22 links
Length
423 words · 2 min read
Images
4
Layout
Single column · Balanced
Voice
Urgent
Language
English
Fonts
Helvetica, Arial
Dark mode
Custom dark styles

Colors

  • #e21224
  • #efefef
  • #ff0000
  • #212529
  • #9f9fa3
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