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Email examplesBrandsAmerican Red Cross

American Red Cross fundraising appeal

The American Red Cross explains how local chapters support people every day, then asks readers to donate toward a midnight fundraising goal. Examples of community programs show how contributions help people facing emergencies.

American Red Cross

Day 12 after signup

Here's something you may not know, Friendđź’ˇ

28,000 people every day, from every part of the country.

Why it works

  • Open with a clear fundraising goal and deadline so readers immediately understand the purpose and timing of the appeal.
  • Move from broad impact to specific local examples before making the donation request feel concrete.
  • Repeat the call to action after the examples, keeping the next step easy to find.

How it is built

  1. Goal and deadline
  2. Local impact introduction
  3. Fundraising appeal
  4. Community program examples
  5. Repeated donation request
  6. Supporter sign-off
Email copy

Goal: $25,000 | Deadline: Midnight GIVE HELP Friend, You probably know the big picture about the work the American Red Cross does: operating blood drives or mobilizing when a newsworthy disaster strikes. But did you know that, every day, local Red Cross chapters are supporting people in communities across the country — no matter the size of their emergency? It comes in the form of support programs for local service members, casework for those rebuilding after a disaster or local blood drives to help neighbors in need. These moments aren’t exactly national news — but they’re incredibly meaningful all the same. But as we assist 28,000 people every day nationwide, the need of our neighbors only continues to grow. That’s why we’ve set a goal to raise $25,000 by midnight tonight so that Red Crossers everywhere can continue helping every single person in need. Will you please give today to help Red Crossers from California to Maine provide the critical assistance that their neighbors urgently need? Your support today will ensure that anyone facing an emergency will receive comfort and care in times of need. GIVE NOW With tens of thousands of people receiving assistance daily, there are countless stories of support and compassion to share. Here are just a few: The Red Cross of Southeastern Pennsylvania operates the Red Cross House, a safe and comfortable place where those impacted by disasters can live and access recovery services while they rebuild their lives. The Red Cross of Massachusetts operates the Boston Food Pantry, which provides free, nutritious meals to neighbors in need. Through the Holidays For Heroes program, the Red Cross Southern California Region mobilizes neighbors to create cards and banners for service members. Efforts like these might not make the national news — but they are just a tiny fraction of the many ways in which people facing emergencies find compassion and support every single day. Yet it’s only possible when generous people like you choose to support the Red Cross. Please, give now to help us reach our $25,000 goal. Reaching this milestone helps Red Crossers to provide lifesaving disaster relief, support for military families, lifesaving blood and more. GIVE HELP Thank you, —Your Friends at the American Red Cross Subscribe | Contact Us | Privacy Policy | Unsubscribe | View in Browser Staying in touch via the American Red Cross email list is the best way we have of keeping in regular contact with supporters like you, letting you know about how you can protect yourself and your loved ones from disasters and other emergencies, and how you can support our lifesaving work. Unsubscribe from American Red Cross emails if you no longer wish to receive them. It is only because of supporters like you that the Red Cross is able to respond when a disaster strikes or a home is impacted by fire, when someone needs CPR or a lifesaving blood transfusion, or when a family needs to contact a deployed service member in an emergency. And we don’t want to lose you! Thanks for your support! Please do not reply to this email as we are not able to respond to messages sent to this address. © 2026 American Red Cross | 431 18th Street NW Washington DC 20006 Donate by phone: 1-800-HELP NOW (1-800-435-7669) | Donate by Mail A gift of any size supports all of the urgent humanitarian needs of the American Red Cross. The Red Cross is proud that an average of 91 cents of every dollar we spend is invested in delivering care and comfort to those in need.

Brand
American Red Cross
Industry
Other · Humanitarian nonprofit
Type
Other
Email
Other
Sent
Day 12 after signup
Sent at
Wed, 5:36 PM UTC
From
American Red Cross <redcross@theamericanredcross.org>
CountdownPersonalized

Breakdown

Main button
“GIVE HELP”
Calls to action
3 buttons, 22 links
Length
593 words · 3 min read
Images
4
Layout
Single column · Balanced
Voice
Urgent
Language
English
Fonts
Helvetica, Arial
Dark mode
Custom dark styles

Colors

  • #e21224
  • #ffffff
  • #ff0000
  • #212529
  • #9f9fa3
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