AirOps
Day 18 after signup
What CFOs actually want from AI search measurement
+ AirOps is now in EMEA
Why it works
- Lead with a timely audience question, then give specific evidence and practical takeaways before linking to a deeper resource.
- Separate different topics into clear sections so readers can scan the roundup and choose what matters to them.
- Close with a direct next step that connects the educational content to the product's broader offering.
How it is built
- Measurement insights
- EMEA expansion announcement
- European search report
- AI ads guidance
- Demo invitation
Email copy
October 23 Learn what CFOs actually want from AI search measurement and how to ask for the budget you need. Nearly 90% of marketing leaders call AI search visibility a top priority, but only 23% feel confident measuring its impact. Matt Hammel and Zak Prauer of Bain shared what a credible plan looks like while the data is still messy: Finance needs a thoughtful plan with clear baselines, not perfect proof Leaders are twice as likely to shift spend toward AI search Start with a focused pilot and measure whether you're becoming a recommended answer Get the measurement takeaways AirOps is now in EMEA We've helped hundreds of US brands set and run their AI search strategies. Now we're bringing that work to Europe with a team in London, led by Cécile Méguère, Head of EMEA. It's already producing results. One UK B2B software customer expanded beyond its website into external content, communities, and review sites. Between June and October, its mention rate in AI answers rose from 17.2% to 31.7%. Read the full announcement New report: What European marketers need to know about AI search A buyer asking in German gets a different answer than one asking in English. Our new report shows what that means for your channel mix: About 85% of AI citations come from pages brands don't own English and local-language answers shared only 10% of their sources Local sites get 15.5% of European citations, compared with 0.95% in the US Get the AI Search in Europe report AI & ChatGPT ads: The paid search layer has arrived OpenAI's ad run rate went from $0 to more than $1 billion in under 200 days. Matt Hammel and Alex Hallenbeck shared what AirOps customer data shows about testing ChatGPT ads: Brands mostly advertise on prompts where they earn no organic mention Early adopters fund tests with 10% or less of their traditional ad budget Give every test four weeks and judge it on conversions, not CPC Get the AI ads takeaways Run the strategy that wins AI discovery We’ll help you create a game plan, build the system, and train your team to win. Book a demo AirOps, 382 NE 191st St, PMB 85604, Miami,FL,33179-3899,USA,3109770309 Unsubscribe Manage Preferences