Learn what CFOs actually want from AI search measurement and how to ask for the budget you need.

Nearly 90% of marketing leaders call AI search visibility a top priority, but only 23% feel confident measuring its impact. Matt Hammel and Zak Prauer of Bain shared what a credible plan looks like while the data is still messy: 

• Finance needs a thoughtful plan with clear baselines, not perfect proof

• Leaders are twice as likely to shift spend toward AI search

• Start with a focused pilot and measure whether you're becoming a recommended answer

AirOps is now in EMEA

We've helped hundreds of US brands set and run their AI search strategies. Now we're bringing that work to Europe with a team in London, led by Cécile Méguère, Head of EMEA.

It's already producing results. One UK B2B software customer expanded beyond its website into external content, communities, and review sites. Between June and October, its mention rate in AI answers rose from 17.2% to 31.7%.

New report: What European marketers need to know about AI search

A buyer asking in German gets a different answer than one asking in English. Our new report shows what that means for your channel mix:

• About 85% of AI citations come from pages brands don't own

• English and local-language answers shared only 10% of their sources

• Local sites get 15.5% of European citations, compared with 0.95% in the US

AI & ChatGPT ads: The paid search layer has arrived

OpenAI's ad run rate went from $0 to more than $1 billion in under 200 days. Matt Hammel and Alex Hallenbeck shared what AirOps customer data shows about testing ChatGPT ads:

• Brands mostly advertise on prompts where they earn no organic mention

• Early adopters fund tests with 10% or less of their traditional ad budget

• Give every test four weeks and judge it on conversions, not CPC

Run the strategy that wins AI discovery

We’ll help you create a game plan, build the system, and train your team to win.