The Sequenzy Blog

Learn how to recover expired trial users with targeted email sequences. Covers timing, segmentation, messaging strategies, and complete templates that bring trial users back.

Cold email and marketing email look similar but work completely differently. Here's what you need to know about each.

Learn how to land in the inbox and avoid the spam folder with our comprehensive guide to email deliverability.

Batch-and-blast email is dead for SaaS. Here's why behavioral, event-triggered emails convert better and how to implement them without overcomplicating things.

Most SaaS onboarding emails get ignored. Here's how to write sequences that turn trial users into paying customers.

A practical guide to setting up automated welcome emails for your SaaS. Learn what to include, when to send, and how to drive users toward activation.

A step-by-step guide to building trial expiration emails that convert. Learn the timing, content, and strategy that turns trial users into paying customers.

Connect your email marketing to Stripe to send automated billing emails, upgrade prompts, and dunning sequences. A practical guide for SaaS companies.

Recover failed payments and reduce involuntary churn with automated dunning emails. A complete guide to building sequences that actually get payments resolved.

A developer's guide to sending event-triggered emails from your SaaS. Learn how to track events, set up triggers, and build automations that respond to user behavior.

A practical guide to building a 7-day onboarding email sequence for SaaS. Includes templates, timing, and the psychology behind emails that actually get users activated.

Guide users through your product's key features with targeted emails. Learn when to send feature introduction emails and how to structure them for maximum engagement.

Stop tracking vanity metrics. These are the email KPIs that predict revenue for SaaS companies - and how to improve each one.

20 email marketing tools for SaaS compared on Stripe, Paddle and Chargebee triggers, product events, B2B accounts and price at 10,000 contacts.

Celebrate user milestones and guide them to the next step with action-triggered emails. A practical guide to building momentum through your product.

Build your email list with embedded signup forms. A practical guide covering placement, design, and the technical implementation for SaaS products.

Stop sending the same emails to everyone. Learn practical segmentation strategies that improve engagement and conversion for SaaS email marketing.

Bring back users who've gone quiet before they churn completely. A practical guide to re-engagement email sequences that actually work.

How to design email sequences that support PLG without being pushy. Behavioral triggers, activation emails, and the art of timely communication.

Customers who cancelled aren't gone forever. Learn how to build win-back email campaigns that bring former customers back to your SaaS.

Feature announcements that get opened and drive adoption. Learn how to write product update emails that users actually care about.

Improve your email deliverability by setting up SPF, DKIM, and DMARC. A practical guide for SaaS companies that explains what each does and how to configure them.

Complete email sequences to recover users who abandoned your signup process. Templates for form abandonment, payment abandonment, and verification abandonment.

Complete day-by-day email sequences for 7-day, 14-day, and 30-day free trials. Copy-paste templates for countdown emails, extension offers, and post-expiration follow-up.