Overview
Spently (now UpOrder) and SmartrMail both leverage product recommendations but through different email channels. See our Spently comparison and SmartrMail comparison for individual breakdowns.
Spently puts product recommendations in Shopify notification emails with 60-80% open rates. SmartrMail puts AI-powered product recommendations in marketing campaigns and auto-generated newsletters. They complement each other perfectly.
Pricing Comparison
- Spently: Free for 25 orders/month, ~$100/month at 500 orders
- SmartrMail Essential: $135/month at 10,000 subscribers
- Both together: ~$235/month
- Sequenzy: $29/month for 50,000 emails
See our pricing page for details.
Where Spently Wins
Product recommendations in receipts
Spently puts product recommendations, discount codes, and upsells directly in notification emails that have 60-80% open rates. SmartrMail cannot modify these emails. For capitalizing on post-purchase engagement, Spently reaches customers when they are most attentive.
Where SmartrMail Wins
AI product recommendation campaigns
SmartrMail analyzes browsing history, purchase patterns, and click behavior to predict which products each subscriber will want. It then sends personalized marketing campaigns automatically. This proactive approach reaches customers before they buy.
Auto-generated newsletters
SmartrMail creates product newsletters automatically by pulling products, images, and prices from your store catalog. This saves hours of manual content creation.
Multi-platform support
SmartrMail works with Shopify, BigCommerce, and WooCommerce. Spently is Shopify-only.
Why Sequenzy Covers the Marketing Side
At $29/month, Sequenzy handles email marketing and transactional email with AI-generated sequences. It does not have product recommendations like SmartrMail, but creates complete email campaigns with AI. Pair with Spently for notification optimization and you cover both email types for under $130/month.