Overview

Spently (now UpOrder) and SmartrMail both leverage product recommendations but through different email channels. See our Spently comparison and SmartrMail comparison for individual breakdowns.

Spently puts product recommendations in Shopify notification emails with 60-80% open rates. SmartrMail puts AI-powered product recommendations in marketing campaigns and auto-generated newsletters. They complement each other perfectly.

Pricing Comparison

• Spently: Free for 25 orders/month, ~$100/month at 500 orders
• SmartrMail Essential: $135/month at 10,000 subscribers
• Both together: ~$235/month
• Sequenzy: $29/month for 60,000 emails

See our pricing page for details.

Where Spently Wins

Product recommendations in receipts

Spently puts product recommendations, discount codes, and upsells directly in notification emails that have 60-80% open rates. SmartrMail cannot modify these emails. For capitalizing on post-purchase engagement, Spently reaches customers when they are most attentive.

Where SmartrMail Wins

AI product recommendation campaigns

SmartrMail analyzes browsing history, purchase patterns, and click behavior to predict which products each subscriber will want. It then sends personalized marketing campaigns automatically. This proactive approach reaches customers before they buy.

Auto-generated newsletters

SmartrMail creates product newsletters automatically by pulling products, images, and prices from your store catalog. This saves hours of manual content creation.

Multi-platform support

SmartrMail works with Shopify, BigCommerce, and WooCommerce. Spently is Shopify-only.

Why Sequenzy Covers the Marketing Side

At $29/month, Sequenzy handles email marketing and transactional email with AI-generated sequences. It does not have product recommendations like SmartrMail, but creates complete email campaigns with AI. Pair with Spently for notification optimization and you cover both email types for under $130/month.

Product Recommendations: Two Channels, Two Approaches

Both tools recommend products but at different moments and with different intelligence. SmartrMail's AI analyzes browsing patterns, purchase history, and click behavior to predict what each subscriber will want. It proactively sends personalized product emails to drive new purchases.

Spently places product recommendations in notification emails customers receive after ordering. These recommendations are simpler, often based on complementary products or bestsellers, but they reach customers at a moment of peak engagement when open rates hit 60-80%.

Revenue from Different Moments

SmartrMail generates revenue by reaching customers before their next purchase. The AI-driven campaigns surface products customers did not know they wanted. This proactive approach works best for stores with diverse catalogs and repeat buyers.

Spently generates revenue after a purchase has already happened. The discount codes and product recommendations in receipts encourage immediate repeat purchases while the customer is still thinking about your store. This reactive approach requires less setup and generates consistent incremental revenue.

The Combined Cost Question

Running both Spently and SmartrMail costs approximately $235/month at moderate volumes. For stores with strong email-driven revenue, this investment covers both proactive marketing and reactive receipt optimization. For budget-conscious stores, Sequenzy at $29/month handles the marketing side with AI-generated campaigns, while Spently can be added later for receipt optimization when order volume justifies it.