Overview
GetResponse and Omnisend are priced similarly but serve different markets. GetResponse is an all-in-one marketing platform with unique webinar hosting. Omnisend is designed for e-commerce with easy setup and built-in SMS. See our Omnisend comparison for more details.
The choice depends on whether you need webinars or e-commerce features.
The Core Difference
GetResponse has evolved into a full marketing platform with webinars, conversion funnels, and AI tools. It works for various business types and offers advanced features.
Omnisend is built specifically for e-commerce. Shopify integration, abandoned cart flows, and product recommendations come pre-built. It's simpler than Klaviyo but still e-commerce focused.
Pricing: Both ~$59 at 10K
At 10,000 contacts, both GetResponse and Omnisend cost approximately $59/month.
GetResponse includes unlimited sends. Omnisend includes unlimited emails plus SMS credits. The pricing is comparable, so the choice comes down to features and focus.
Use-case matchups
| Use case | Better fit | Why |
|---|---|---|
| Webinar-led marketing for services, education, or coaching | GetResponse | GetResponse's webinar and funnel features are the main differentiator. |
| Shopify or ecommerce email plus SMS | Omnisend | Omnisend is built around store events, cart flows, product recommendations, and SMS. |
| General marketing with landing pages and funnels | GetResponse | It is broader for non-ecommerce acquisition and lead generation. |
| Pre-built ecommerce recovery workflows | Omnisend | Cart, browse, post-purchase, and winback flows are easier to launch. |
| SaaS subscription lifecycle email | Sequenzy | Sequenzy is the better fit when Stripe-triggered product email is the requirement. |
Pricing reality
At the 10,000-contact benchmark, price is not the deciding factor because both are listed around $59/month. The real cost question is scope: GetResponse adds webinar and funnel functionality; Omnisend adds ecommerce email, SMS, and store-focused automation.
For Omnisend, verify SMS credit usage, ecommerce platform fit, contact growth, and whether advanced ecommerce features require a higher tier. For GetResponse, verify webinar attendee limits, funnel needs, and whether ecommerce automations are deep enough for the store.
Sequenzy's $49/month benchmark is only relevant for SaaS and subscription teams. It is not a webinar platform or an ecommerce SMS platform.
Review signals
The sourced reviews point to a clean business-type split. GetResponse works better when webinars, landing pages, and general marketing matter; Omnisend works better when Shopify-style ecommerce flows and SMS drive revenue. Validate against your revenue source, not against a generic email feature list.
Migration checklist
| Workstream | Moving toward GetResponse | Moving toward Omnisend | Moving toward Sequenzy |
|---|---|---|---|
| Contacts and consent | Import contacts, tags, segments, webinar status, custom fields, and suppressions. | Map customers, subscribers, email/SMS consent, products, carts, orders, and suppressions. | Map subscribers, attributes, tags, suppression status, and billing/product events. |
| Ecommerce data | Decide whether basic ecommerce integrations are enough. | Connect Shopify/WooCommerce, product catalog, cart, browse, purchase, and revenue events. | Connect Stripe and any required product/store events. |
| Webinars and funnels | Rebuild registrations, reminders, paid webinars, funnels, and landing pages. | Replace webinar workflows with another tool if leaving GetResponse. | Keep webinar workflows outside Sequenzy. |
| Automations | Rebuild general marketing, webinar, funnel, and lead-nurture flows. | Rebuild welcome, cart, browse, post-purchase, review, SMS, and winback flows. | Rebuild trial, payment, onboarding, retention, and transactional paths. |
| Channels | Keep SMS outside GetResponse unless the add-on is part of the plan. | Define email, SMS, and push notification consent and cadence. | Keep scope to marketing and transactional email. |
| Reporting | Export campaign, webinar, funnel, landing-page, and engagement reports. | Export campaign, flow, SMS, revenue, product, and ecommerce reports. | Export lifecycle, campaign, and transactional metrics. |
Decision checklist
- Does revenue come from webinars/services or ecommerce/store behavior?
- Is SMS a real retention channel, or just an optional feature?
- Are product recommendations and cart flows more important than funnels?
- Does GetResponse's general marketing breadth solve more problems than Omnisend's ecommerce focus?
- Is SaaS lifecycle email the actual use case?
Where GetResponse Wins
Built-in Webinars: This is GetResponse's killer feature. Run live webinars, create evergreen funnels, accept payments. Omnisend has nothing comparable.
Advanced Automation: More sophisticated conditional logic and workflow options for complex marketing needs.
Conversion Funnels: 30+ templates for lead generation and sales. Useful for service businesses and coaches.
Where Omnisend Wins
E-commerce Focus: Pre-built workflows for cart abandonment, browse abandonment, and product recommendations. Designed for online stores.
SMS Integration: SMS included in the base plan with unified email and SMS workflows. GetResponse requires a separate add-on.
Simplicity for E-commerce: Easier to set up for Shopify stores with less configuration needed.
For SaaS Companies
Neither GetResponse nor Omnisend is built for SaaS. GetResponse is general marketing. Omnisend is e-commerce.
If you're selling software subscriptions, consider Sequenzy. Stripe integration, trial conversion automation, and churn prevention at $49/month.
E-commerce Multi-Channel vs General Marketing
Omnisend combines email, SMS, and push notifications for e-commerce — an abandoned cart might trigger an email, followed by an SMS reminder, then a push notification. This multi-channel approach for e-commerce drives higher recovery rates than email alone. GetResponse offers email with webinar capabilities but no SMS or push for e-commerce workflows. For online stores, Omnisend's multi-channel e-commerce approach generates more revenue per customer.
Pre-Built E-commerce Workflows
Omnisend includes ready-made automation workflows for common e-commerce scenarios: welcome series with product recommendations, abandoned cart recovery with discount escalation, post-purchase review requests, and win-back campaigns for lapsed customers. These templates are optimized specifically for online store metrics. GetResponse has automation templates too, but they are designed for general marketing rather than e-commerce-specific conversions.
Business Type as Decision Filter
The simplest way to choose: if your primary business is an online store selling physical or digital products through Shopify or WooCommerce, Omnisend is purpose-built for you. If your business generates revenue through services, consulting, courses, or any model that benefits from webinar-based lead generation, GetResponse's unique webinar feature provides more relevant value. Trying to use either platform for the other's specialty leads to compromise and frustration.