Overview
GetResponse and Omnisend are priced similarly but serve different markets. GetResponse is an all-in-one marketing platform with unique webinar hosting. Omnisend is designed for e-commerce with easy setup and built-in SMS. See our Omnisend comparison for more details.
The choice depends on whether you need webinars or e-commerce features.
The Core Difference
GetResponse has evolved into a full marketing platform with webinars, conversion funnels, and AI tools. It works for various business types and offers advanced features.
Omnisend is built specifically for e-commerce. Shopify integration, abandoned cart flows, and product recommendations come pre-built. It's simpler than Klaviyo but still e-commerce focused.
Pricing: Both ~$59 at 10K
At 10,000 contacts, both GetResponse and Omnisend cost approximately $59/month.
GetResponse includes unlimited sends. Omnisend includes unlimited emails plus SMS credits. The pricing is comparable, so the choice comes down to features and focus.
Where GetResponse Wins
Built-in Webinars: This is GetResponse's killer feature. Run live webinars, create evergreen funnels, accept payments. Omnisend has nothing comparable.
Advanced Automation: More sophisticated conditional logic and workflow options for complex marketing needs.
Conversion Funnels: 30+ templates for lead generation and sales. Useful for service businesses and coaches.
Where Omnisend Wins
E-commerce Focus: Pre-built workflows for cart abandonment, browse abandonment, and product recommendations. Designed for online stores.
SMS Integration: SMS included in the base plan with unified email and SMS workflows. GetResponse requires a separate add-on.
Simplicity for E-commerce: Easier to set up for Shopify stores with less configuration needed.
For SaaS Companies
Neither GetResponse nor Omnisend is built for SaaS. GetResponse is general marketing. Omnisend is e-commerce.
If you're selling software subscriptions, consider Sequenzy. Stripe integration, trial conversion automation, and churn prevention at $49/month.
E-commerce Multi-Channel vs General Marketing
Omnisend combines email, SMS, and push notifications for e-commerce — an abandoned cart might trigger an email, followed by an SMS reminder, then a push notification. This multi-channel approach for e-commerce drives higher recovery rates than email alone. GetResponse offers email with webinar capabilities but no SMS or push for e-commerce workflows. For online stores, Omnisend's multi-channel e-commerce approach generates more revenue per customer.
Pre-Built E-commerce Workflows
Omnisend includes ready-made automation workflows for common e-commerce scenarios: welcome series with product recommendations, abandoned cart recovery with discount escalation, post-purchase review requests, and win-back campaigns for lapsed customers. These templates are optimized specifically for online store metrics. GetResponse has automation templates too, but they are designed for general marketing rather than e-commerce-specific conversions.
Business Type as Decision Filter
The simplest way to choose: if your primary business is an online store selling physical or digital products through Shopify or WooCommerce, Omnisend is purpose-built for you. If your business generates revenue through services, consulting, courses, or any model that benefits from webinar-based lead generation, GetResponse's unique webinar feature provides more relevant value. Trying to use either platform for the other's specialty leads to compromise and frustration.