GetResponsevsKlaviyo

GetResponse vs Klaviyo

All-in-one webinars vs e-commerce specialist

TL;DR

GetResponse costs $59/month at 10k contacts with built-in webinars and conversion funnels. Klaviyo costs $150/month optimized for e-commerce with deep Shopify integration. Choose GetResponse for webinar marketing, Klaviyo for serious e-commerce.

Key Differences

The main things that set these tools apart

Target Market

GetResponse is a general marketing platform. Klaviyo is built specifically for e-commerce. If you run an online store on Shopify, Klaviyo's deep integration is hard to match.

Built-in Webinars
GetResponse wins

GetResponse has native webinar hosting for up to 500 attendees. Klaviyo has no webinar functionality. For webinar-based marketing, GetResponse is clearly superior.

E-commerce Depth
Klaviyo wins

Klaviyo has best-in-class e-commerce features: product recommendations, detailed revenue attribution, abandoned cart flows optimized over years. GetResponse's e-commerce features are basic by comparison.

Pricing
GetResponse wins

GetResponse costs $59/month vs Klaviyo's $150/month at 10k contacts. GetResponse is 60% cheaper. Klaviyo's premium pricing is only justified for serious e-commerce operations.

Pricing Comparison

At 10,000 subscribers

GetResponse
$59/month

Email Marketing plan with unlimited sends, AI tools

Visit GetResponse
Klaviyo
$150/month

Email plan with Shopify integration, 100k emails

Visit Klaviyo
Sequenzy

The SaaS alternative

$49/month

Subscriber-based, Stripe integration, SaaS-focused

Feature Comparison

Side-by-side feature breakdown

Feature
GetResponse
Klaviyo
Sequenzy
Webinars & Events
Built-in webinars
100-500 attendees
On-demand webinars
Evergreen recordings
Paid webinars
Built-in payments
Webinar funnels
Pre-built templates
E-commerce Features
Shopify integration
Basic
Deep native
Product recommendations
Basic
AI-powered
Abandoned cart
Available
Best in class
Revenue attribution
Basic
Detailed
Basic
Product catalog
Basic
Full sync
Email Marketing
Email campaigns
Good
Good
Email editor
Drag-and-drop
Drag-and-drop
Visual builder
A/B testing
Subject, content, timing
Comprehensive
Send time optimization
AI-powered
Predictive
Marketing Automation
Automation builder
Visual, good
Flow builder
Visual builder
Pre-built flows
General templates
E-commerce focused
SaaS-focused
Behavioral triggers
Comprehensive
E-commerce events
Stripe events
SMS flows
Add-on
Built-in
Pricing & Value
Price at 10k contacts
$59/month
$150/month
$49/month
Email limits
Unlimited
100k/month
Unlimited
SMS included
Add-on
Separate billing
Free plan
500 contacts
250 contacts
14-day trial

Best For

When to choose each tool

Choose GetResponse if you...
  • Coaches and educators running webinars
  • Service businesses without e-commerce
  • Teams needing conversion funnels
  • Budget-conscious marketers
  • General businesses with diverse needs
Choose Klaviyo if you...
  • Shopify store owners
  • E-commerce brands with significant revenue
  • DTC businesses needing product recommendations
  • Online stores wanting detailed revenue attribution
  • Companies where e-commerce email drives major revenue
Choose Sequenzy if you...
  • SaaS companies and software businesses
  • Founders building on Stripe
  • Teams needing subscription-aware automation
  • Startups wanting SaaS-specific features

When to Consider Sequenzy Instead

Built for SaaS, Not E-commerce

Klaviyo is for e-commerce. GetResponse is general marketing. Sequenzy is built specifically for SaaS companies with Stripe integration and subscription-aware automation.

Fraction of Klaviyo's Price

At $49/month for 10k subscribers, Sequenzy costs 70% less than Klaviyo while offering SaaS-specific features like billing event triggers.

Subscription Business Focus

If you're selling software subscriptions, not physical products, Sequenzy's trial conversions and churn prevention features are more relevant than Klaviyo's cart abandonment.

Try Sequenzy Free

Overview

GetResponse and Klaviyo serve fundamentally different markets. GetResponse is an all-in-one marketing platform with unique webinar hosting. Klaviyo is the dominant e-commerce email platform with deep Shopify integration. See our Klaviyo comparison for more details.

The choice depends entirely on your business type.

The Core Difference

GetResponse has evolved into a full marketing platform with webinars, conversion funnels, and AI tools. It works for various business types, from coaches to service businesses to general marketers.

Klaviyo is built for e-commerce. Deep Shopify integration, product recommendations, detailed revenue attribution. If you run an online store, Klaviyo's features are purpose-built for driving sales.

Pricing: $59 vs $150 at 10K

At 10,000 contacts, GetResponse costs $59/month with unlimited sends. Klaviyo costs $150/month with a 100,000 email limit.

GetResponse is 60% cheaper. But pricing comparisons miss the point here. These tools serve different purposes. Klaviyo's premium is justified if e-commerce email drives significant revenue for your store.

Where GetResponse Wins

Built-in Webinars: This is GetResponse's killer feature. Run live webinars, create evergreen funnels, accept payments. Klaviyo has nothing comparable.

Price: Dramatically cheaper for non-e-commerce use cases.

Conversion Funnels: 30+ templates for lead generation and sales. Useful for service businesses and coaches.

Where Klaviyo Wins

E-commerce Depth: Best-in-class Shopify integration, product recommendations, abandoned cart flows, detailed revenue tracking. For online stores, this depth is valuable.

SMS Integration: Native SMS built into flows for unified e-commerce campaigns.

Revenue Attribution: Track exactly how much revenue each email generates. Essential for e-commerce ROI calculations.

For SaaS Companies

Neither GetResponse nor Klaviyo is built for SaaS. GetResponse is general marketing. Klaviyo is e-commerce.

If you're selling software subscriptions, consider Sequenzy. Stripe integration, trial conversion automation, and churn prevention at $49/month.

Frequently Asked Questions

GetResponse is better for general marketing and webinars. Klaviyo is better for e-commerce. They serve different markets, so "better" depends on your business type.

Yes. GetResponse has built-in webinar hosting for live events (100-500 attendees), on-demand recordings, and paid webinars. Klaviyo has no webinar features.

Klaviyo is priced for e-commerce businesses where email drives significant revenue. The ROI calculation is different when abandoned cart emails generate thousands in sales.

At 10,000 contacts, GetResponse costs $59/month vs Klaviyo at $150/month. GetResponse is about 60% cheaper with webinars included.

Klaviyo has the deepest Shopify integration in the industry. Product sync, detailed revenue tracking, and e-commerce-specific flows. For serious Shopify stores, Klaviyo is superior.

No. Klaviyo has no webinar functionality. It's focused entirely on e-commerce email and SMS.

GetResponse has basic e-commerce integrations and features. For small stores, it works. For serious e-commerce, Klaviyo's depth is worth the premium.

Both have good automation. Klaviyo's flows are optimized for e-commerce (cart abandonment, browse abandonment, etc.). GetResponse's automation is more general with webinar-specific triggers.

Klaviyo has native SMS built into flows. GetResponse has SMS as an add-on. For unified email and SMS e-commerce campaigns, Klaviyo is more integrated.

Export contacts from Klaviyo including custom properties. Import into GetResponse with field mapping. Rebuild flows in GetResponse's automation builder. Note that e-commerce-specific flows may need significant adaptation.

Export contacts from GetResponse as CSV. Import into Klaviyo and map properties. Rebuild automations as Klaviyo flows. Connect your e-commerce platform for product sync. Note that webinar workflows won't transfer.

Neither. GetResponse is general marketing, Klaviyo is e-commerce. SaaS companies should consider Sequenzy for Stripe integration and subscription-aware automation.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

Related Comparisons

GetResponse vs Mailchimp

Compare these two popular email tools

Klaviyo vs Mailchimp

Compare these two popular email tools

Klaviyo vs Omnisend

Compare these two popular email tools

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com