Overview

Emma and Klaviyo serve entirely different markets. Klaviyo is the leading e-commerce email platform. Emma is brand governance for distributed teams. For our take on each, see our Emma comparison and Klaviyo comparison.

Different Markets, Different Solutions

Klaviyo powers e-commerce brands with product recommendations, abandoned cart flows, and Shopify integration. Emma powers organizations with brand governance across locations. They don't compete because they solve different problems.

Klaviyo's E-commerce Dominance

For online stores, Klaviyo is purpose-built: deep Shopify integration, AI product recommendations, revenue per email tracking, predictive analytics. Emma has none of these features.

Emma's Organizational Focus

For multi-location organizations needing brand consistency, Emma's locked templates and approval workflows serve a real need that Klaviyo doesn't address.

The Sequenzy Alternative

For SaaS founders, Sequenzy combines transactional email and marketing campaigns with native Stripe integration at $49/month.