Overview
EmailIt and MailerSend serve different needs in the email space. EmailIt is a budget pay-per-email delivery service. MailerSend is a clean transactional email service with SMS support.
The choice depends on what you need: cheapest per-email pricing (EmailIt) or clean interface (MailerSend). For SaaS businesses specifically, Sequenzy offers purpose-built features that neither tool provides.
Pricing Comparison
- EmailIt: ~$1-2/10k emails - Pay-per-email, no subscription. SMTP and API.
- MailerSend: Free (3k/mo), then $28/mo - From MailerLite team. Email verification + SMS.
- Sequenzy: $49/month for 120,000 emails, unlimited subscribers, fully managed. See pricing.
Where EmailIt Wins
Cheapest per-email pricing
EmailIt offers cheapest per-email pricing, which is a genuine advantage for teams that need it.
No monthly subscription
EmailIt offers no monthly subscription, which is a genuine advantage for teams that need it.
Simple SMTP/API
EmailIt offers simple smtp/api, which is a genuine advantage for teams that need it.
Fast delivery
EmailIt offers fast delivery, which is a genuine advantage for teams that need it.
Where MailerSend Wins
Clean interface
MailerSend offers clean interface, which matters for teams that prioritize this.
Email verification
MailerSend offers email verification, which matters for teams that prioritize this.
SMS support
MailerSend offers sms support, which matters for teams that prioritize this.
Good free tier
MailerSend offers good free tier, which matters for teams that prioritize this.
Why Sequenzy for SaaS
If you are building a SaaS product, Sequenzy offers what neither EmailIt nor MailerSend provides: native Stripe integration for billing-based automation, AI sequences that generate onboarding and retention emails, and unified transactional + marketing email in one platform. Check our pricing page for details.
Delivery Speed and Reliability
For transactional email, delivery speed is non-negotiable. Receipts, password resets, and verification codes need to arrive in seconds. Both Emailit and MailerSend prioritize fast delivery, but their approaches differ in infrastructure and routing.
Transactional email reliability involves more than just speed. It requires consistent inbox placement, proper authentication, and monitoring. Compare how each platform handles DKIM, SPF, and DMARC setup, and which provides better tools for ongoing email deliverability monitoring.
API Design and Developer Experience
Emailit and MailerSend both target developers, but with different philosophies. The quality of API documentation, SDK support, and error handling directly impacts how quickly your team can integrate and how much ongoing maintenance is needed.
Developer experience goes beyond the API itself. Consider webhook support for tracking delivery events, sandbox environments for testing, and how each platform handles rate limiting and error recovery. These details matter when your application depends on email delivery.
Scaling and Cost at Volume
Email costs become significant at scale. What starts as a few hundred emails per day can grow to millions. Understanding how Emailit and MailerSend price at different volume tiers helps you plan for growth without budget surprises.
Beyond per-email pricing, consider dedicated IP costs, email validation charges, and support tier pricing. Some platforms offer volume discounts that significantly change the economics at higher sending volumes. For SaaS companies needing both transactional and marketing email, explore Sequenzy's unified approach.
The MailerLite Family Advantage
MailerSend benefits from being built by the team behind MailerLite, one of the most respected email marketing platforms for small businesses. This lineage brings infrastructure experience, deliverability knowledge, and a proven track record of building reliable email products. EmailIt is an independent service without the same organizational depth behind it.
The MailerLite connection also creates a natural upgrade path. Teams can use MailerSend for transactional email and MailerLite for marketing, with both products sharing domain verification and account management. This two-product approach from one company is smoother than combining EmailIt with a completely separate marketing platform.
However, the MailerLite relationship also means MailerSend is somewhat dependent on its parent company's priorities. Feature development, infrastructure investment, and support resources are shared across products. EmailIt, as a focused single-product company, might iterate faster on its core transactional sending capability without competing for resources.
The Free Tier Comparison
MailerSend's free tier of 3,000 emails per month is genuinely useful for startups and side projects. It covers a meaningful amount of transactional email without any cost, letting teams validate their integration before committing to paid plans. EmailIt has no free tier -- you pay per email from the first send.
For early-stage projects, MailerSend's free tier provides a significant advantage. You can build and test your entire transactional email integration, including webhooks and delivery tracking, without spending anything. This reduces the risk of choosing the wrong platform because there is no cost to trying it.
Once you exceed 3,000 monthly emails, the cost comparison shifts. MailerSend's paid plans start at $28/month, which may or may not be cheaper than EmailIt's per-email pricing depending on your volume. Calculate your expected monthly sending to determine which model provides better value at your scale.
Beyond Transactional Sending
Both EmailIt and MailerSend focus on transactional email, but neither provides the marketing automation or subscription lifecycle management that SaaS businesses need. Password resets and order confirmations are table stakes -- the competitive advantage comes from automated onboarding sequences, churn prevention workflows, and billing-aware email campaigns.
Sequenzy provides this higher-level automation with native Stripe integration, AI-generated sequences, and unified transactional plus marketing email. At $49/month, it costs more than either transactional-focused option but eliminates the need for a separate marketing platform alongside your transactional sender. See pricing for details.

