Sequence · 4 emails over 4 days
Its sequences first, then the emails it sent outside them, in the order they arrived.
Sequence · 4 emails over 4 days
How often, when and how ZipBooks emails its subscribers, measured from every email we received.
Every email ZipBooks sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 1
Day 3
2 days later
Day 4
Every subject line and preview text, in the order they arrived.
We captured 5 emails from ZipBooks after signing up: onboarding, account verification and welcome emails. They form 1 automated sequence you can follow day by day.
40% of its emails arrived on the day we signed up, it sends with mostly Mailchimp, and also SendGrid, its designs lean blue and purple and 40% of its emails use single cta.
Its subject lines run about 53 characters.