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Email examplesBrandsZillow

Zillow email examples

SaaS·Real estate·zillow.com
Emails
4
Sequence
1
Typical send day
Day 4
Subject length
29 characters
Sending platform
Amazon SES

All Zillow emails

Every email it sent belongs to one of these sequences.

Day 0
Day 3
Day 4
+1 more

Sequence · 4 emails over 6 days

Zillow onboarding

Clone

Zillow email marketing facts

How often, when and how Zillow emails its subscribers, measured from every email we received.

Emails captured
4 emails
Received
Oct 4, 2026 to Oct 10, 2026
Automated sequences
1
First week after signup
4 emails
First 30 days
4 emails
Busiest send day
Sunday (25%)
Typical send time
Around 3 PM UTC
Subject line length
29 characters (median)
Emoji in subject lines
0%
Preview text set
100%
Personalized emails
25%
Sending platform
Amazon SES

The first 30 days after signup

Every email Zillow sent in its first month, grouped by the day it arrived.

  1. Day 0

    Signup day

    • Welcome to ZillowWelcomeWelcome
  2. Day 3

    3 days later

    • What's your next move? We can helpOnboardingOnboarding
  3. Day 4

    • Zillow is better with the appOnboardingOnboarding
  4. Day 6

    2 days later

    • Renting? Buying? Let us knowOnboardingOnboarding

Zillow's email subject lines

Every subject line and preview text, in the order they arrived.

  1. Welcome to ZillowWe're glad you're here!Welcome·Oct 4, 2026
  2. What's your next move? We can helpJust let us know how.Onboarding·Oct 7, 2026
  3. Zillow is better with the appSee what you can Zillow now.Onboarding·Oct 8, 2026
  4. Renting? Buying? Let us knowWe'll help you find your place.Onboarding·Oct 10, 2026

Zillow's email strategy at a glance

We captured 4 emails from Zillow after signing up: onboarding and welcome emails. They form 1 automated sequence you can follow day by day.

25% of its emails arrived on the day we signed up, it sends with Amazon SES and its designs lean blue and yellow.

Its subject lines run about 29 characters.

Brand colors in its emails

  • #ffffff
  • #0041d9
  • #111116
  • #006aff
  • #0d4599
  • #2a2a33

Send emails like Zillow's, for your brand

Clone Zillow's sequence with its timing, written for your brand.

  • Keeps the original layout and structure
  • Written for your brand and voice
  • Starts as a draft you can edit
Clone this sequence

What Zillow's emails have in common

Styles

Personalized25%

Colors

Blue100%Yellow25%Purple25%

Sending platforms

Amazon SES100%

Compare these emails across brands

  • Onboarding email examples2402
  • Welcome email examples1603

Similar Real estate brands

  • Redfin8 emails
  • Pacaso6 emails
  • Homes.com3 emails
  • Hyperping203 emails
  • Atlassian33 emails
  • Breeze26 emails
  • OpenProse25 emails
  • Dupple21 emails

Frequently asked questions

What email platform does Zillow use?

Zillow's emails in this gallery were sent with Amazon SES, detected from their delivery headers.

How many emails does Zillow send after signup?

We captured 4 emails from Zillow across 1 sequence, 25% of them on the day we signed up.

Does Zillow send a welcome email?

Yes. Zillow sent a welcome email. Open it above to see the subject line, preview text and full design.

When does Zillow send its emails?

25% of Zillow's emails arrived on a Sunday, its busiest day, and the typical email arrived around 3 PM UTC.

What kind of emails does Zillow send?

Every email we captured from Zillow is a lifecycle email.