Zillow onboarding

4 emails over 6 days, counted from the day we signed up.

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Day 0First email
Email 1 · WelcomeWelcome to ZillowWe're glad you're here!
Day 33 days later
Email 2 · OnboardingWhat's your next move? We can helpJust let us know how.
Day 41 day later

What each email does

Day 0First emailWelcomeWelcome to ZillowWelcomes new users and introduces ways to personalize their home search, save favorites, and get listing notifications. It encourages them to download the app and start browsing.
Day 33 days laterOnboardingWhat's your next move? We can helpZillow welcomes new subscribers and helps them choose a moving goal, explore a personalized plan, and find relevant home-search tools. It also offers paths for homeowners and links to browse listings or download the app.

OnboardingZillow is better with the appIntroduces the Zillow app as a hub for home search and financing tools. It highlights features for evaluating homes and understanding buying power, then invites the reader to download the app.

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