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Email examplesBrandsZenni

Zenni customer testimonial campaign

Zenni showcases customer testimonials about affordability, blue-light glasses, shipping, and other products, pairing each with a shopping link. The playful commentary and category links encourage readers to explore eyewear.

Zenni

Day 10 after signup

Feel the Love

See What Everyone Is Talking About!

Why it works

  • Organize testimonials around distinct customer needs so readers can quickly find a relevant use case.
  • Pair each testimonial with a closely related shopping link to make the next step clear.
  • Use brief, lively commentary between quotes to give a testimonial roundup a more conversational voice.

How it is built

  1. Personalized greeting
  2. Membership points link
  3. Customer testimonials
  4. Product-specific shopping links
  5. Category navigation
  6. Account and unsubscribe footer
Email copy

Hi [First name], Tier: FAN | Earn Points › Women Men Kids “Look good, see better and know you didn't pay a fortune!” - Tonya WE SHOULD PUT THAT ON A T-SHIRT... Shop affordable eyewear “Zenni charges $5 for blue light protection [but others] charge $50?? How does this work, everyone needs blue light protection now!” - Rebecca YEP, GET A FULL PAIR STARTING AT $16.95! GUESS OUR SECRET’S OUT… Get blue light glasses “The Blokz have been life-changing! The symptoms of fry-eye from staring at a computer screen most of my day have been completely eliminated.” - Rob WE LOVE TO HEAR IT! THIS IS WHY WE DO WHAT WE DO Get blue light glasses “The fast shipping option stood true! Got my glasses within 2 days. Straight up thought it was a lie but they proved me wrong 👍” - Emily NEVER GOING TO LET YOU DOWN Shop rush delivery “First pair of progressives, and they are great! I can see without wearing 2 pairs of glasses at different times.” - James LOOKS LIKE A WIN-WIN Shop progressives “The glasses I ordered were for my son. He put them on and hasn't taken them off yet except to sleep. LOL” - William THAT SOUNDS ADORABLE Shop kids “Zenni helps you ‘see what I'm saying’.” - Rod WHOA, THAT'S SO META... See better SHOP BEST SELLERS SHOP SUNGLASSES SHOP NEW ARRIVALS SHOP UNDER $30 © 2026 Zenni Optical, Inc. This email was sent to: you@example.com by: Zenni Optical, Inc. 448 Ignacio Blvd #332. Novato, CA 94949 US We respect your right to privacy - Privacy Policy My Account | Customize your notifications | Unsubscribe

Brand
Zenni
Industry
Other · Eyewear
Type
Other
Email
Other
Sent
Day 10 after signup
Sent at
Mon, 3:18 PM UTC
From
Zenni <zenni@mail.zennioptical.com>
Sent with
Mailgun
Social proofPersonalized

Breakdown

Main button
“Women”
Calls to action
3 buttons, 54 links
Length
264 words · 1 min read
Images
7
Layout
Single column · Visual
Voice
Playful
Language
English
Fonts
Arial, Arial-Black
Dark mode
No custom styles

Colors

  • #bfe5e9
  • #0e7381
  • #63666f
  • #f1fdff
  • #c6c6c6
Teal emailsLight emails

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