Wolf & Badger sends five emails over three days: a day 0 welcome, two emails on day 1, then follow-ups on days 2 and 3. Discount codes appear in four emails, while personalization appears only in the first and taste-focused emails.
Updated Oct 3, 2026
On day 0, “Welcome 🖤” introduces Wolf & Badger as an independent and ethical marketplace. The email combines a discount code with personalized product recommendations and a product grid, giving a new subscriber marketplace context and curated products to explore.
On day 1, “Discover Wolf & Badger 🤍” broadens the introduction. Its content covers independent brands, stores, guarantees, and shopping categories, while its preview text says “Your 10% off is waiting”. The next email arrives on the same day: “We Know Your Taste” presents bestselling products, seasonal trends, and independent brands in a curated style edit.
“Your Exclusive 10% Ends Soon 🖤” arrives on day 2. Its content focuses on bestselling fashion, jewellery, and home products from independent brands, and it encourages a first purchase with a 10% welcome discount. “Open for our bestsellers” identifies the shopping focus in the preview text.
The final email, “Master The Art Of Layering”, arrives on day 3. It focuses on Wolf & Badger’s curated outerwear selection, with links to coats, jackets, and seasonal edits, and it offers a discount on the first order. The sequence therefore moves from marketplace introduction and brand orientation to personalized recommendations, bestseller merchandising, and a focused outerwear theme.
Every email includes a product grid, so each message presents products even when its content changes. Discount codes appear in “Welcome 🖤”, “Discover Wolf & Badger 🤍”, “Your Exclusive 10% Ends Soon 🖤”, and “Master The Art Of Layering”, but not in “We Know Your Taste”. Personalization appears only in “Welcome 🖤” and “We Know Your Taste”, making those the emails that include personalized content.
The timing is compact: one email on day 0, two on day 1, one on day 2, and one on day 3. To reuse this structure, establish the brand and incentive in the day 0 welcome, explain brands and shopping categories in a later welcome email, then use personalized, bestseller-led, and seasonal product content in subsequent messages. Keep a product grid in every email while varying the content focus.
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