Day 0
Day 7
Day 14
Sequence · 3 emails over 14 days
Every email it sent belongs to one of these sequences.
Sequence · 3 emails over 14 days
How often, when and how Waterloo emails its subscribers, measured from every email we received.
Every email Waterloo sent in its first month, grouped by the day it arrived.
Day 0
Signup day
Day 7
7 days later
Day 14
7 days later
Every subject line and preview text, in the order they arrived.
We captured 3 emails from Waterloo after signing up: welcome, onboarding and feature tip emails. They form 1 automated sequence you can follow day by day.
33% of its emails arrived on the day we signed up, it sends with Mailchimp, its designs lean blue and purple and 33% of its emails use single cta.
Its subject lines run about 28 characters, and 67% are questions.