Vineyard Vines
Day 5 after signup
The Best Styles For Big Ten Fans
All part of our Collegiate Collection
Why it works
- Frame a product collection around a specific audience to make the merchandise feel relevant to readers.
- Repeat clear shopping calls to action alongside the product showcase so readers have several chances to browse.
- Keep supporting brand and customer-service links in the footer, separate from the main shopping message.
How it is built
- Collection introduction
- Collegiate style showcase
- Repeated shopping links
- Brand sign-off
Email copy
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