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Email examplesBrandsBenefit CosmeticsProduct launch

Benefit Cosmetics limited-edition Benetint launch

Introduces a limited-edition holiday hue of the iconic Benetint and points shoppers toward holiday sets.

Benefit Cosmetics

Day 20 after signup

🤎 The iconic Benetint, now in a limited-edition holiday hue 🤎

Shop our limited edition holiday sets

Why it works

  • Pairing a familiar bestseller with a new limited-edition twist gives the launch a clear, specific angle.
  • Connecting the featured product to holiday sets gives readers another relevant way to shop.

How it is built

  1. Navigation links
  2. Limited-edition product feature
  3. Holiday set shopping prompt
  4. Legal and unsubscribe footer
Email copy

Can't see the pretty pictures? View in browser.   NEW BESTSELLERS SERVICES FIND A STORE © Benefit Cosmetics, LLC, 595 Market St, San Francisco, CA 94105 Customer Care Privacy Policy Terms & Conditions You've signed up for promotions & special offers from Benefit Cosmetics...smart move! Need a break from the beauty banter? Unsubscribe from future emails by clicking here.

Brand
Benefit Cosmetics
Industry
Ecommerce · Cosmetics
Type
Promotional
Email
Product launch
Sent
Day 20 after signup
Sent at
Thu, 4:00 PM UTC
From
Benefit Cosmetics <no-reply@news.benefitcosmetics.com>
Sent with
Iterable
All product launch email examples

Breakdown

Calls to action
0 buttons, 17 links
Length
56 words · Under a minute
Images
13, incl. a GIF
Layout
Single column · Visual
Voice
Playful
Language
English
Fonts
Arial, Obviously Narw Bold, Obviously
Dark mode
Custom dark styles

Colors

  • #de2b67
  • #ffffff
  • #999999
  • #fceadb
Pink emailsLight emails

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