Upstream
Day 20 after signup
BCC any intro in 1 sec
Why it works
- Lead with the task the new feature makes easier, then explain exactly how to use it with a shortcut and an alternate menu path.
- Keep the update concise and conversational, and finish with one clear CTA after a human sign-off.
How it is built
- Personal greeting
- Instant reply benefit
- Keyboard shortcut steps
- Alternate menu path
Email copy
Hey [First name], You can now reply to any intro instantly. Just hit CMD + SHIFT + I to: - add "Thanks [name] for the intro! Moving you to BCC." at the top of your reply - move the right person to BCC and keep everyone else It's also in CMD + K ➔ Reply to introduction Hope this saves you some time! Louis Check it out in Upstream If you don't want to hear from me again, please let me know