Tuft & Needle
Day 0 after signup
Why wait for Black Friday? 👀
20% off sitewide
Why it works
- A question in the subject line creates curiosity by challenging the usual timing of a seasonal sale.
- The preview text states the discount and its scope directly, making the offer clear alongside the playful subject.
How it is built
- View-in-browser notice
- Black Friday timing hook
- Sitewide offer preview
Email copy
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